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Advancing Talent

Advancing Talent Conference Labor Day Sale!
Get 20% off with code: TALENT2025
Sale Ends 9/3

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Jay Chiat Awards: Shortlist

See if your agency made the cut. Winners will be announced at the Jay Chiat Awards ceremony on October 6.

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Learning Institute

Grow your knowledge, insight and career with discipline-specific courses, certifications, leadership training and more.

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The State of Generative AI Inside US Marketing Agencies

Access the latest GenAI industry data in this new joint report from 4As and Forrester. Download the paper now!

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Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

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Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

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Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

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Strategy

Strategy

You put in the work behind the work. Get the tools and resources you need to do it better.

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09/17/2025

Advancing Talent

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Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

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09/03/2025

The One-Day Brand Launch: How AI is Revolutionizing Agency Speed
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09/05/2025

GenAI Certification for Advertising
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4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

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08/29/2025

Florida Enacts CHOICE Act, Transforming Noncompete and Garden Leave Enforcement

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08/26/2025

Washington State Advertising Tax Takes Effect October 2025 – Interim Guidance Expected in September 2025

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08/26/2025

Why You Should Care About CX #3: Building a CX-Centric Culture

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Agency & Partner News

Catch up on the latest and most relevant industry updates.

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09/02/2025

dentsu

Dentsu Appoints Kyla Jeffers as First Chief Growth Officer for North America

dentsu announced the appointment of Kyla Jeffers as its first-ever Chief Growth Officer for North America.

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08/29/2025

THE MAYOR

THE MAYOR Wins Gold, Southeast Agency at Ad Age Small Agency of the Year Awards

Ad Age has awarded THE MAYOR Gold for the Southeast region in its 2025 Small Agency of the Year Awards, recognizing the Nashville-based agency for standout creative work, strong business growth, and a collaborative leadership model that’s shaking up traditional agency structures.

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08/29/2025

Partners + Napier

Checkers And Rally’s Get A Glow Up With GloRilla Campaign

New creative from Partners + Napier celebrates GloRilla’s rise from working at the Checkers drive thru to rap superstardom.

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08/29/2025

THE MAYOR

THE MAYOR Lands Agency of Record Win for Super Star Car Wash

Fresh off winning Ad Age’s Small Agency of the Year Gold – Southeast, creative agency THE MAYOR is continuing its momentum with a new business win: a full agency of record partnership with Super Star Car Wash.

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08/21/2025

Shirofune

Shirofune Wins Best PPC Optimization Platform in 2025 MarTech Breakthrough Awards

Shirofune, the leading digital advertising automation management platform, today announced it has been named the winner of the “Best PPC Optimization Platform” award in the 8th annual MarTech Breakthrough Awards.

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08/20/2025

VML

America’s Best Unveils Major Brand Transformation: VML Relaunches Eye Care Retailer’s Identity with the Powerful Message “Every Eye Deserves Better”

In collaboration with creative powerhouse VML, America’s Best has embraced a bold renewal – unveiling a new logo, a new brand platform and a complete brand identity overhaul that will captivate consumers across all media touchpoints.

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08/20/2025

VML

VML Appoints Alan Davies to Lead Global Consulting

VML is expanding its consulting capabilities worldwide naming industry veterans Alan Davies as Global Consulting Lead and Tom Johnson as EVP, Consulting Growth & Strategy.

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08/18/2025

Pixalate

Pixalate’s July 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps: spotify.com, ‘Tubi’, and ‘Fox News’ Among Top-Ranked For Open Programmatic Ad Traffic Quality

Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the July 2025 Publisher Trust Index (PTI) for the United States (USA).

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08/06/2025

The Advertising Coalition

Study Finds Advertising Drives 20% Of U.S. Economy And Supports Nearly One In Five American Jobs.

A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the extraordinary impact of advertising on US jobs and growth, finding that advertising powered more than 20% of total US economic output while supporting 29 American million jobs last year.

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07/28/2025

Simpli.fi

The 2025 Simpli.fi Holidays Trends Guide: What Marketers Can Expect And What Surprises Are in Store

Simpli.fi’s 2025 Holiday Trends guide just dropped! With holiday shopping starting as early as September, Simpli.fi’s 2025 Holiday Trends Guide helps you plan now to reach early buyers and stand out this season.

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Your Career.
Our Resources.

From internships and career development to best practices and continuing education, take advantage of these actionable resources to achieve your goals.

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4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

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Agency Essentials Training Subscription Plan

Take advantage of training programs for your entire agency for one annual fee.

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4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.

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