From Idea to Impact

4As members can access resources such as creativity trends, reports, services, news and more from 4As Research Services, member agencies and partners to inspire memorable, successful creative. Take advantage of our events, webinars, training programs and other initiatives available year round.

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The Crisis in Creative Effectiveness

Learn what drives creativity, get case studies of high-performing campaigns and discover ways to restore creative effectiveness.

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Ranking of the World’s Most Awarded Ads

Adforum monitored 40 local and global award shows to rank the most awarded ad campaigns by industry, from automotive to luxury to travel.

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2024 Creative Report Card

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this annual report.

Resources

Your 4As membership includes resources such as webinars, white papers, case studies and more to support creatives. Other resources are available for purchase at a discounted member rate.

Creative Monitoring Services

Check out this list of creative monitoring services compiled by 4As Research.

Toolkit

AdForum’s Creative Ad Library

AdForum’s Creative Library is a unique, global archive of award-winning and notable marketing campaigns. Login to access member-exclusive…

2024 Creative Report Card

Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.

Events

Find inspiration and insights from thought leaders and peers at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions.

More information coming soon.

Education

Ready to take charge of your professional development? Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.

AI for Creatives: How Springboards Helps Agencies Spark Inspiration

Join Carolyn Murphy, GM, Americas of Springboards and Kirsty Whelan, Managing Director, Strategy at /prompt, for an insightful…

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Embracing Conflict During the Creative Process

Used properly, conflict can unleash the power of creativity.   Next cohort is TBD To reserve seats for…

Strategic and Creative Thinking Certification

Strategic and Creative Thinking Certification Unleash your creative genius and revolutionize your approach to strategic thinking The next…

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