Thriving Through Perpetual Change: A New Game Plan
On June 4 and 5, 2025, the 25th edition of MPF will bring together leaders of independent agencies in Austin, TX for a members-only conference to explore Thriving Through Perpetual Change: A New Game Plan.

About MPF
The 4As Management Practitioners Forum (MPF) is our premier members-only conference for leaders of independent agencies.
Focused on mission-critical topics, MPF features insights, guidance and practical solutions from peers and industry subject matter experts for agency leaders committed to advancing the growth, health, and operational effectiveness of their businesses.
Experience Six Sequential Tracks
- Technology (aka AI)
- Generating Growth
- Talent and Culture
- Agency Operations and Economics
- The Work
- Leadership
Each track explores changes taking place in the industry and how agencies need to adapt in order to thrive.


June 4 & 5, 2025
Oracle NetSuite
2300 Oracle Way
Austin, TX 78741