Convene. Challenge. Change.
In partnership with The Drum, the 4As created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency…
GenAI Certification for Advertising
Become a Generative AI Expert: Advance Your Career and Lead Your Agency’s Transformation in the AI-Powered Advertising Revolution…
Team Strengths Training
Why Focus on Team Strengths? What do successful teams do that other teams don’t do? They appreciate and…
Writing and Editing in the Age of AI
How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools…
How to Understand the Marketplace
Next cohort starts May 15. Registration now open! Sharpen your strategic thinking skills to drive your clients’…
How to Understand Agency Financial Operations
How to Understand Agency Financial Operations This self-paced course provides a comprehensive overview of your agency’s finance team…
How to Read Contracts and Commercial Terms
An introduction to Agency Contracts, Terms and Special Topics This course is designed to familiarize those who…
How Agencies Make Money
Understand the Business of Creativity Uncover the financial side of agency life with an introduction to agency revenue…
04/16/2025
Managing Freelance Talent and Partners
Business Affairs Fundamentals Successfully navigating the complexities of talent in advertising requires a deep understanding of union regulations,…
Google Analytics 4 (GA4) Training Series
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Human-Minded Creativity in a World of AI
As AI content creation continues to surge, Digitas North America and Vox Media felt it was an important inflection point to understand…
12/11/2024
Afternoon of Analytics and Reporting
On December 11th, 2024, the 4As presented an exclusive event for members to hear from industry experts on…
