Join Capitol Hill Day with the 4As and ANA: Get Involved in Advocacy
May 6-7, 2025, Washington, D.C.
Are you interested in policy-making behind the Scenes? Want to learn how legislative decisions shape our industry? Keen to forge impactful connections with key government figures? Ready to play a vital role in advocacy?
Join Us for Capitol Hill Day 2025!
Hosted by:
4As and ANA
Who can attend:
Open to 4As, ANA and CHC members
Designed for:
Senior-level professionals representing agencies and advertisers
No prior lobbying experience necessary
Past Attendees
Past attendees have included agency owners, executives, senior leaders, legal counsel from major holding companies, privacy leads, data services professionals and government relations experts from Fortune 500 companies.
Event Details
May 6-7, 2025 | Venable LLP
600 Massachusetts Ave NW,
Washington, DC 20001
- In-person only
- Networking reception the evening of May 6
- Policy Briefing: presentations, panel discussions on key issues (privacy, tax deductibility and more)
- Small group Capitol Hill meetings with Congressional offices
- No prior lobbying experience necessary-we’ll provide the training and talking points.
The 4As and ANA have reserved a room block at the following hotel:
Motto by Hilton Washington DC City Center
627 H Street NW
Washington, DC 20001
If you would like to reserve a room under the block, please use the link here.
Agenda
May 6, 2025
5:00 pm – NETWORKING RECEPTION FOR ANA NONPROFIT SUMMIT & ANA/4As CAPITOL HILL
Location:
Venable LLP
600 Massachusetts Avenue, NW
Washington, DC 20001
May 7, 2025
7:45 am – REGISTRATION AND BREAKFAST
8:15 am – OPENING REMARKS
Marla Kaplowitz
CEO
4As
8:30 am – THE THREATS TO THE ADVERTISING TAX DEDUCTION
Several notable provisions in Trump’s 2017 Tax Cuts and Jobs Act (TCJA) are set to expire at the end of 2025. If the expiring tax provisions are to be extended, as President Trump and the Republicans want, new sources of revenue must be sought so as to not increase the deficit. With the CBO recently putting a sizable price tag on the federal advertising tax deduction, will the end of the deduction the industry has enjoyed since the inception of the tax code be on the table? Will it be across-the-board removal or targeted at specific industries? This panel will look at where things stand in light of ongoing 2025 tax reform negotiations on Capitol Hill.
Drew Goesl
Partner
Capitol Counsel
Jim Potter
Executive Director
Coalition For Healthcare Communication
Shawn Donilon
Executive Vice President, Government Relations
National Association of Broadcasters (NAB)
Emily Emery
Vice President, Government Affairs
News/Media Alliance
9:15 am – CAPITOL HILL KEYNOTE SPEAKER
Rep. John Joyce, M.D. (R-PA/13)
Vice Chairman, House Committee on Energy & Commerce
Chairman, House Privacy Working Group
9:45 am – A FIRESIDE CHAT WITH THE FTC
Katherine White
Deputy Director, Bureau of Consumer Protection
Federal Trade Commission
Stu Ingis
Chairman
Venable LLP
10: 15 am – BREAK
10:30 am – A NEW APPROACH ON PRIVACY AND TECH IN DC
With a unified Congress and White House, will the 119th Congress finally be the one to propel a comprehensive national privacy law over the finish line? What would such a bill look like? Congress may be moving bills soon relating to children’s privacy. Couple this with the administration’s relationship with technology platforms, ongoing legislative activity in the states, and economic signals which reinforce the need for growth in the small-to-mid-size-and-to-large enterprises , and advertisers may be looking at a different privacy regime in the U.S. soon. Get actionable insights from our panelists on how agencies, marketers, Main Street, nonprofits, and others should be preparing if they want to continue to leverage data responsibly to reach American consumers and drive growth.
Dan Clasgens
Director of Direct Marketing
Disabled American Veterans
Katie Goldstein
Global Head of Policy and Regulatory Affairs
SuperAwesome
Lou Mastria
President & CEO
Digital Advertising Alliance
Alex Propes
Government Affairs and Public Policy Manager
Google
11:15 am – A FOCUS ON LITIGATION
The courts are increasingly the next frontier in advertising and marketing regulation. From the Biden-era FTC chair’s aggressive enforcement actions to ongoing privacy litigation (especially around HIPAA, California’s CIPA, and cookies and pixels), the industry faces a number of challenges in U.S. courts that could have implications on how we conduct business.
Alison Pepper
EVP, Government Relations & Sustainability
4As
Mary Engle
Executive Vice President, Policy
BBB National Programs
Len Gordon
Partner
Venable LLP
Jay Friedman
CEO
Goodway Group
12:00 pm – LUNCH
12:15 pm – HILL MEETING BRIEFING
For our attendees joining us for Hill visits, we will give a brief rundown of what to expect and what we plan on covering in each meeting.
1:00pm – MEETINGS WITH HOUSE AND SENATE MEMBERS AND STAFF
4:00pm – DAY ENDS
Contact
Amanda Anderson | [email protected]
VP, Government Relations | 4As
Meghan Salome | [email protected]
Sr. Director, Government Relations | ANA
Why Advocacy Matters
Advocacy is a cornerstone of our mission at the 4As and ANA. We are dedicated to protecting and promoting the interests of our members in the face of evolving business and policy challenges. By participating in Capitol Hill Day, you’ll gain invaluable insights and training to actively engage in conversations that shape our industry’s future.
Participate in the Process
Be a crucial voice in advocating for our industry.
