Behind the Scenes of a Successful Ad Agency: RPA’s Journey for Efficient Scalability

In the fast-paced world of advertising, staying ahead of the curve is crucial. Discover how RPA, an award-winning full-service ad agency, leveraged automation to revolutionize its operations. Through this webinar, we’ll explore how RPA seamlessly integrated systems to enhance productivity, scale for long-term growth, and gain a competitive edge with NetSuite.

Key Takeaways

• Strategies on how RPA prioritized processes for automation to maximize efficiency and fuel business growth.  
• Uncover the power of real-time data accessibility and its impact on decision-making and client satisfaction.
• Understand the advantages of linking project activities with financials for accurate accounting and billing.
• Explore automation’s potential to revolutionize time and expense management, improving project profitability and employee productivity.

Speakers

Alci Brea – Senior Enterprise Systems Consultant @ RPA

Alci Brea is a dynamic and results-driven Client Services and Relationship Management professional with over 30 years of experience in the marketing and advertising technology space. Recognized for exceptional leadership, strategic insight, and the ability to build and nurture strong client relationships, he has a proven track record of driving business growth and delivering customer-centric solutions.

Currently serving as a Senior Enterprise Systems Consultant, he is one of the leads on the NetSuite implementation at RPA, overseeing critical integrations with their media systems to enhance operational efficiency and streamline financial and media workflows. With a background that includes key roles at Adobe/Workfront, MediaOcean, and Donovan Data Systems, he has executed global systems implementations, facilitated enterprise-level ERP integrations, and led multimillion-dollar account portfolios.

Alci Brea is valued for his ability to identify business opportunities, streamline client servicing procedures, and drive operational efficiency in fast-paced environments. A skilled negotiator and strategic planner, he excels in networking, technical demonstrations, and cross-functional collaboration. Bilingual in English and Spanish, he brings a global perspective to account management, leveraging expertise in ERP, CRM, and project management systems.

With a passion for client success and a dedication to delivering measurable results, Alci Brea continues to be a driving force in the industry, helping organizations build lasting partnerships and achieve their strategic objectives.

Katie Borisavljevic – SVP Group Director, Project Management, Digital Production and Traffic @ RPA
Katie Borisavljevic, with over 20 years of experience in advertising and marketing, has led impactful projects for clients across diverse industries, including automotive, utilities, telecommunications, and non-profits. Her expertise in managing large, cross-functional teams has resulted in the successful execution of multi-channel campaigns.

Katie’s pivotal role in RPA’s NetSuite implementation streamlined processes and ensured seamless integration, showcasing her ability to align innovative systems with organizational needs. Katie’s forward-thinking approach and dedication to continuous improvement make her a trusted partner and invaluable resource in any endeavor.

A California transplant, Katie graduated from USC cum laude, with a degree in Cinema-Television and a minor in Italian studies. When she’s not managing large application implementations, or overseeing brand campaigns, she’s skiing or hiking with her husband and 4 kids, harvesting honey, or making wine in her garage. Currently, Katie is the Group Director overseeing a team of project managers, digital producers and traffic managers for all clients across the organization.

Juan G. Ojeda – VP, Finance Controller @ RPA
Juan G. Ojeda, CPA (inactive) is a seasoned executive with over 25 years of leadership experience in finance, accounting, and business operations across both entrepreneurial ventures and global corporations. He has a proven track record in financial stewardship, strategic planning, and operational excellence, having held leadership roles at companies such as Rubin Postaer & Associates, Jam City, and the Los Angeles Dodgers. Juan excels in building high-performing teams, driving process improvements, and leading M&A, IPO readiness, and international expansion initiatives. A former Big 4 auditor, he is skilled in internal controls, equity management, financial reporting, and cross-functional collaboration. Juan holds a B.A. in Business Economics from UCLA and is a licensed CPA in California.

Venky Viswanathan – Senior Director of Customer Success Consulting @ Oracle NetSuite
With over 30 years of experience in professional services and software delivery leadership, Venky Viswanathan is a seasoned executive specializing in scaling SaaS solutions and driving business transformation. Known for his customer-centric approach, he has led global teams to accelerate revenue growth, optimize operations, and elevate client satisfaction.

For the past 11 years, Venky has served as Senior Director of Customer Success Consulting at Oracle+NetSuite, where he co-founded the Agency and Media practice. In this role, he has been instrumental in driving customer satisfaction, leading consulting teams, and overseeing the successful implementation and ongoing delivery of NetSuite solutions to clients.