Writing Bootcamp for Agencies

Get your team’s writing in shape. Learn to produce goal-driven, effective briefs, pitches, decks, emails, and internal comms.

In this active, customized workshop series, we’ll cover all the twists and turns of writing and editing for agencies. We’ll address question-based pre-writing methods that help you focus on your writing goals. We’ll dive into the complexities of finding great stories and angles. We’ll tackle outlining, drafting, and assessing. We’ll use a three-stage editing method to ensure your work is perfect—and save you time.

Format Agency Exclusive Workshop
Duration 6 sessions – 1 hour per session

 

Course Outline

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Getting started: figuring out what you’ve got to say

• Goal setting
• Assessing the landscape
• Assessing materials
• Time-saving pre-writing methods

 

Finding an Angle: finding fresh, compelling stories

• Asking productive questions
• Writing for discovery
• Choosing great angles

 

Structuring the story

• Goal-centered planning
• Outlines that work
• How to draft without losing your mind—or your focus
• Building purposeful sentences and paragraphs

 

Voice, tone, and style

• Agency voice, client voice, your voice: how should you sound?
• Tone and style for media outlets and key readers
• Clear, concise, precise—and creative

 

Editing Part 1: The Big Content Edit

• Identifying goals on the macro-level
• Assessing structure
• Assessing content
• Quick, effective methods for realigning and redrafting

 

Editing Part 2: paragraph, sentence, tone, voice

• Editing for cohesion and clarity at the paragraph level
• Editing for tone, voice, and style
• Making it letter perfect

 

Meet the Facilitator

Gwen Hyman is the founder of Workshop. Her mission: to help people, agencies and brands generate fresh ideas and tell great stories.

Gwen has led communications workshops for all kinds of professional teams, from fintech companies to food-business startups. She’s taught storytelling techniques to marketing pros, UNIX designers, and non-profit founders. She’s ghostwritten New York Times editorials, and she’s coached thought leaders through speeches, articles, and book projects. Her clients have included Nike Communications, Hunt & Gather, Hawkins International PR, UpWorthy, New_Public, The Economic Security Project, NYU Tandon School of Engineering, PayPal, SoundCloud, Nickelodeon, and many others.

Gwen honed her skills as a writing teacher and mentor when she served as Director of the Center for Writing and a professor of English literature at The Cooper Union in New York City. She got her professional start at Columbia University, where she first trained college writing teachers while she earned a Ph.D. in English.

She’s written four books: Thinking on the Page, Urban Italian, American Flavor, and Making a Man.