Workplace Enlightenment Certification

The Workplace Enlightenment Certification program is designed to move your agency toward the highest standards of equity and inclusion. It impacts all levels of your organization— from the C-Suite to entry-level— and helps you address a range of needs from building a diverse talent pipeline to ensuring equitable practices across the agency.

The program focuses on inclusion across the following Six Plus Points (and their many intersections):

Age
Faith
Race
Gender
Sexuality
Disability

Format

5 Live Workshops (Virtual) for Leadership + 7 Online Courses for the Whole Organization

Duration

One 1hr session per week for 5 weeks + 90 min for on-demand courses

Audience

Agency leadership + rest of the organization up to 30 per cohort

Pricing

Non-members $9,000 per cohort | Members $7,500 per cohort

"I appreciated the opportunity to collaboratively assess our organization and develop an action plan. Other trainings in the past have been more passive and I appreciate that this was action-oriented. Also, the privilege quiz at the beginning was eye-opening."

Allen & Gerritsen

"It was great to be able to make an actionable plan to create more inclusion at my agency. In the past I've had DEI training that didn't end with actions, just thought starters. This challenges us to take what we've learned and apply it in a tangible way."

Mythic

"I would honestly recommend this training to everyone. Love that it was a DEI training that finally took the step beyond here's what DEI is and took it to, and here's how you implement that across every aspect of a business."

Grady Britton

"I initiated this program because I knew we needed to do this an an organization, I wasn't prepared for how much I needed this as a person. The biggest thing for me is it gave me the language and context for what we're talking about and why."

OH Partners

"This is the perfect program to go from theory to action in building a diverse and inclusive work environment. This session taught me more about diversity and inclusion than I have learned in 25 years in advertising. I am forever changed."

Barkley

"The 4As enlightenment program helped bring forth difficult and honest conversations about DEI within the workplace. Although the experience meant that I had to be vulnerable, it ultimately opened my eyes to different perspectives and areas of improvement, which will make me (and the agency) stronger."

Carat

Recognize and Remove Barriers to Inclusion Across All Aspects of Your Organization

If you are interested in the Workplace Enlightenment Certification program, please email [email protected].

Session Outline

5 Live Workshops + Online Work

Session 1: Recognizing Barriers

Learn the 6+ points of difference
Discuss the concept of privilege and its impact on perspectives and work
Identify potential obstacles to inclusion

Session 2: Barriers in the Hybrid World and the Work

Build on Session 1 conversations with a specific focus on hybrid workspaces and places
Analysis of advertising examples and common pitfalls

Session 3: Case Studies

Discussion of several case studies drawn from the agency world, covering the six points of difference in the context of:Agency-client relationships
Staffing and account assignments
Conflicts among staff, agency, and client values

Session 4: Organizational Analysis

Review of Organizational Culture survey and other data
Analysis of agency strengths, weaknesses, opportunities, and threats

Session 5: Action Planning

Prioritization of needs
Planning for change

Check-In (Six Months Later)

Discussion of agency progress
Identification of additional resources and support

Disclaimer:

This training has been developed through research and consultation with subject-matter experts in order to provide general guidance around workplace inclusion. The law in this area is evolving rapidly, and 4As cannot guarantee that this training reflects or complies with all applicable laws. 4As makes no warranty, express or implied, with respect to the content of the program, and 4As cannot be responsible for any liability that may result from presenting this training to employees. 4As cannot provide legal advice and recommends that all organizations consult with their own legal counsel prior to offering this training to employees.

Requirements for Certification

75% of agency leadership completes live workshops (virtual)
75% of agency completes digital training modules (90 min total)
Participation in next 4As Diversity Survey

Certified Agencies

Meet the Facilitator

Lillian Forsyth

Lillian Forsyth is a coach, workshop facilitator, and consultant in communications, leadership, diversity, equity & inclusion. She has 15 years of experience leading Operations and Human Resources for for-profit and nonprofit organizations and has gained unique leadership perspectives from her extensive experience living and working abroad.

In 2020, Lillian co-founded Lead with Equity, a company whose mission is to help leaders make space for the voices of historically marginalized people to drive change in organizations. In her role as CEO, Lillian helps leaders drive retention and engagement of diverse teams by providing training and coaching on equitable & inclusive leadership practices and helping organizations build the support systems to hold leaders accountable to these practices.

Lillian has coached and trained leaders from companies like Facebook, Siemens, Delta Airlines, and IBM. She holds an MBA from the University of Hawaii's Shidler College of Business, a BA in Asian and Middle Eastern Cultures from Barnard College in New York City, and coaching certifications from the International Coaching Federation (ICF) and Coactive Training Institute.

Workplace Enlightenment Certification

Workplace Enlightenment Certification