In live sports advertising, audiences are everywhere and precision is everything. Old ways of accounting for viewership and outcomes no longer work. The key to success is maximizing the impact of cross-screen ads with new forms of precise measurement that didn’t previously exist—across all screens and throughout the full ad life cycle.
Uncover the dynamics of sports viewership that can help brands optimize their media investments with Martin Blich, GroupM’s Executive Director of Sports and Live Investment, Dave Coletti, iSpot’s VP of Sports Insights and Strategy, and Joey Marcus, Director of Media Partnerships.
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