This presentation was delivered to the 4As Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.
Related Courses
Writing and Editing in the Age of AI
How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools to enhance writing quality while maintaining individual agency and human touch. It addresses: The relationship between writing and thinking Where AI should fit in your writing process Techniques, examples, and prompts for utilizing AI in your agency…
How to Understand Agency Financial Operations
How to Understand Agency Financial Operations This self-paced course provides a comprehensive overview of your agency’s finance team and their crucial role in maintaining financial health. You’ll gain a clear understanding of how they track and manage profitability, from budgeting and forecasting to client billing and revenue recognition. By the end of the course, you’ll…
How to Read Contracts and Commercial Terms
An introduction to Agency Contracts, Terms and Special Topics This course is designed to familiarize those who are new to the industry or those who have limited knowledge of agency contracts and are looking for an accessible way to gain an understanding of the most essential elements of contracts between agencies and their clients….
