FacilitatorRichard Shotton

Topic

  • Consumer Behavior/Understanding
  • Research
  • Strategy

Discipline

  • Brand Strategy

Event Type

  • Webinar

Register for Course

Richard Shotton specializes in applying findings from behavioral science and psychology to advertising. This free webinar will explore some of the ideas covered in Richard’s new book The Illusion of Choice.

The book selects 16 ½ important psychological quirks that communicators can apply to change behavior and solve business challenges.

He’ll talk about the evidence for some of the biases and — most importantly — discuss how you can apply the insights in practice.

Click here for more detail about his book.

Related Courses

View All Courses
How to Understand the Marketplace

Next cohort starts May 15.  Registration now open!   Sharpen your strategic thinking skills to drive your clients’ business Marketers must always be in tune with the marketplace. Understanding the competition, market trends and consumer behavior is dynamic. Agencies must have a keen understanding of the brand, the category, the consumer to provide strategic recommendations….

Learn More
Momentum in Action webinar title card

Momentum in Action: Empowering Underrepresented Publishers for Success

The digital advertising ecosystem is evolving, but underrepresented publishers often face significant barriers to accessing the tools, resources, and opportunities needed to compete. Through its Momentum initiative, Colossus SSP aims to change that by providing these publishers with the support they need to thrive and grow. This webinar will explore why programs that level the…

Learn More
View All Courses