Home / Courses / The Future of Agency Pricing in the Age of GenAI
Topic
Artificial Intelligence
Project Management
Discipline
Account Management
Project Management
Event Type
Webinar
As AI continues to reshape the agency landscape, pricing models are evolving to keep pace. Join us for a fireside chat featuring Tracey Shirtcliff, CEO of SCOPE Better, and Ashley Montanaro, SVP at Mower, moderated by a representative from the 4As. Together, they’ll explore how agencies are rethinking pricing strategies in a world where AI is streamlining work and reducing billable hours.
As AI content creation continues to surge, Digitas North America and Vox Media felt it was an important inflection point to understand it’s impact on content and creativity through a new piece of research. In this session, they explore results from a survey of Creators (those who create professionally) and Contributors (those consuming digital content who post themselves and…
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join