Marketing Mix Modeling (MMM) Training Series
Format
On-demand (Virtual)
Duration
Three 1-hour sessions
Audience
Measurement and Analytics stakeholders
Pricing
Included in 4As Membership
Session Outline
3 Course Modules
For a limited time only, it is available to everyone! Click here to access On-Demand
Meet the Facilitators
TS Kelly
TS leads Measurement and Analytics for Arima in the US. A 20-year industry veteran, TS was the global head of analytics at Havas, led his own 4-person consulting firm and held senior positions at Nielsen, Doner, I Heart Media, and LG Ads. Prior to joining Arima, TS was the EVP of Media Effectiveness at Dentsu.
Winston Li
Winston Li is the founder of Arima, a platform that enables marketers to build and manage their own media mix models combining data from multiple agencies, including any in-house services, to ensure continuity in their marketing measurement efforts. Prior to founding Arima, Winston was the Director of Data Science at PwC and Omnicom.
Winston is also a part-time faculty member at Northeastern University Toronto and sits on the advisory board of the Master of Analytics program.
Chris Williams
Chris has been a pioneer in digital advertising for 30 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers in addition to many years at ad agencies BBDO and Havas. He held varied positions such as copywriter, art director, media strategist, managing director and consultant.
Chris participates in many trade associations such as the CMA, ACA, CIMM, MRC and the WFA and was a member of the Board of Directors at Destination Ontario and IAB Canada. He is currently the CMO at Arima, a Canadian startup which developed North America’s first Synthetic Society which is the foundation of an advanced data science platform.
