Human-Minded Creativity in a World of AI

As AI content creation continues to surge, Digitas North America and Vox Media felt it was an important inflection point to understand it’s impact on content and creativity through a new piece of research.

In this session, they explore results from a survey of Creators (those who create professionally) and Contributors (those consuming digital content who post themselves and chime in casually). The study captures the current state of how AI is influencing content and creativity in effort to inform Brands looking to optimize how they create and connect in our networked creative world. Marketers and creators alike will need to place importance on the human aspect of creativity to stand out against the generic output that AI can sometimes produce. While AI offers endless possibilities, it should never replace the magic and emotional connection of the human experience.

This session will provoke different ways to think about AI and provide a human-centric grounding perspective on the role of AI in creativity.

View the full report here.