How to Understand the Marketplace

FacilitatorEric Prado

Topic

  • Strategy

Discipline

  • Analytics
  • Brand Strategy
  • Media
  • New Business
  • Strategy

Pricing$499 per participant
4As members get 20% off
Included in the Agency Essentials Training Subscription Plan

Next cohort starts May 15.

 Registration now open!

 

Sharpen your strategic thinking skills to drive your clients' business


Marketers must always be in tune with the marketplace. Understanding the competition, market trends and consumer behavior is dynamic. Agencies must have a keen understanding of the brand, the category, the consumer to provide strategic recommendations.
Understand the Marketplace will teach you the processes and techniques that will enable you to quickly understand the competitive landscape and build compelling ways to sharing your knowledge with colleagues and clients. As a result, you will identify insights, opportunities and trends that can showcase your strategic thinking skills to drive your clients’ business.

Format

Live Workshops (Virtual)

Duration

1 session - 3 hours

Audience

Entry and Mid-level talent

Pricing

$499 per participant | 4A's members get 20% off

Included in the Agency Essentials Training Subscription Plan

Meet the Facilitator

Eric Prado

Eric Prado (2 of 2)

Eric Prado is the founder of Fireflyhigh. He has 25+ years of experience within the account management capability at distinguished advertising agencies servicing iconic consumer brands. As an advertising agency executive, Eric leads high-performing teams working under a variety of pressures. Fireflyhigh was created to help you strengthen your soft skills and emotional intelligence (EQ). Unleash your inner light, shine bright, and reach new heights.