Featuring:
Koen Pauwels
Principal Research Scientist, Amazon Advertising
SPONSORED VIRTUAL COCKTAIL CONTENT SESSION
The marketplace is undergoing rapid changes that disrupt the effectiveness of communications and marketing as we know it. Today, customers browse millions of products online, read other customers’ reviews of those products and select which products they want to have delivered to their doorstep. Amazon Advertising has unique insights into how the advertising marketplace continues to evolve. This presentation takes a quantitative approach to the evolving customer purchase journey, which has important implications for agencies and advertisers and presents actionable recommendations that can inform advertising agency strategies and messaging for current and prospective clients and help them reach their client retention and acquisition objectives.
Sponsored By:
Related Courses
streaming meets shopping: the future of retail & commerce media (2025)
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
intro to mediasense with Moya Fry
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
4As Meet & Greet: Adaly.Ai
Adaly is an AI-powered platform that unifies marketing, business, and audience data across tools and systems, turning it into real-time insights and actionable recommendations. Agencies can streamline workflows, ask natural-language questions, and make faster, data-driven decisions, all while maintaining enterprise-grade governance and security. This interactive session offers agencies a chance to: See how unified data…
