How Agencies are Embracing YouTube Shorts as Key Piece of their Video Strategy for 2025

We’ve all watched as the landscape of social video has changed drastically over the last year, with many pending changes coming in April 2025. As this has happened, YouTube Shorts have more than doubled in size and become a key piece of the puzzle for brands and agencies.

In this webinar we’ll talk about how agencies are using YouTube Shorts in addition to other top social video platforms to drive success for their clients. We’ll use live examples from agencies leveraging Shorts, and also talk about some of the differences between using YouTube vs. other leading social video platforms.

Speakers

Matt Duffy – CMO @ Pixability
With over 20 years of marketing leadership experience in the advertising industry, Matt oversees all marketing strategy and execution at Pixability, the leading brand suitability, contextual targeting and insights platform for YouTube.

Melissa Sierra – EVP, Media Integration @ USIM
Melissa is the Executive Vice President of Media Integration at USIM, where she has spent over 12 years driving corporate transformation and interagency collaboration to improve advertiser outcomes. With a strong direct-marketing background, Melissa specializes in consumer-centric media planning, breaking down complex business challenges into strategic, actionable goals. Known for helping clients maximize reach and minimize waste, Melissa excels at aligning marketing efforts with business objectives, even in volatile retail environments. A recognized thought leader on the Forbes Communications Council, she has moderated a panel at MediaPost’s “TV & Video Summit” and the Chicago eCommerce Summit’s “Omnichannel, Social & Digital Marketing Strategies” panel.

Christopher Ebmeyer – SVP, Director of Media Services @ 160over90
Chris has always embraced the idea of bringing brands and people together in whatever shape that may take, and loves the challenge of trying to find an elusive audience through media. His experience has provided for a strong background in media planning & buying, marketing communications, digital marketing, and social media across a wide variety of industries and clients. As the SVP, Director of Media Services at 160over90, Chris oversees a media services team that supports the global footprints of some of the world’s most influential storytellers, institutions, events, and experiences.

Amy Pacheco – Director, Media, Tech & Data @ 4As