Greenwashing And Advertising

What Your Agency Needs To Know When Making Environmental Claims

Greenwashing Expert Q&A Video Series

With a growing influx of environmentally conscious consumers flooding the market, brands are facing ever-increasing pressure to promote their sustainability efforts and better substantiate their environmental benefits claims. Unfortunately, navigating the complex barrage of rules dictating what kind of environmental claims can be made in advertising, what entities have the jurisdiction to enforce them, and what exactly consumers are looking for when it comes to sustainable brands can be complicated.

In this short video series, you will hear from experts at the Environmental Protection Agency (EPA), the Federal Trade Commission (FTC), the National Advertising Division (NAD), legal experts on the FTC Green Guides, as well as from agencies that have recently become B-corp certified, on how agencies and brands can best position themselves to comply with the rules governing environmental claims in advertising.

A new 4As white paper also shares more details about how best to navigate the regulatory roadmap for compliance with eco-labeling standards and other innovative strategies that agencies and advertisers are using to shape the kind of sustainable, responsible brands that consumers are looking for.