Unlock the Power of Google Analytics 4: A Comprehensive Workshop Series

Join our immersive workshop series designed to equip you with the essential skills and knowledge to master Google Analytics 4 (GA4) and the Google Marketing Platform (GMP). Whether you’re a beginner or a seasoned analytics professional, this series offers a thorough exploration of GA4’s features, technical implementation, and advanced reporting capabilities.

Free exclusively for 4As Members. Register to access On-Demand. 

In this comprehensive series, you’ll learn to:

• Leverage GA4's integrated Google Marketing Platform features
• Implement and maintain GA4 tags through Google Tag Manager
• JavaScript integrations, debugging techniques, and error resolution strategies
• Understand how to utilize GA4 for trafficking, reporting, attribution and audience 
• Create and integrate audiences, track advertising ROI and generate e-commerce reports

By the end of this workshop series, participants will have a comprehensive understanding of GA4’s capabilities, how to implement and manage tags effectively, and how to utilize advanced reporting tools for insightful data analysis. Join us to transform your data analytics approach and drive impactful business results.