Emotional Intelligence for Leaders

Did you know that high Emotional intelligence is one of the defining characteristics of effective leaders today? In January 2024, Forbes magazine cited EQ as one of the top 5 Leadership trends that will define success this year. In this course, you find out your personal EQ scores across the key components of Emotional Intelligence. And importantly, you will also learn how to lean into your strengths and further develop personal areas of opportunity, specifically focused on working in an advertising agency environment.

Leaders who can effectively understand and manage their emotions are better positioned to foster positive team dynamics, promote collaboration, and navigate complex interpersonal relationships. In the realm of leadership, placing a strong emphasis on Emotional Intelligence is acknowledged as a fundamental aspect of cultivating positive workplace cultures and achieving success.

Learning Objectives

Clearly understand what Emotional Intelligence is and why it’s important for your success as an agency leader
Take immediate action to develop your Emotional Intelligence based on your personalized Hogan EQ assessment results.
Lean into the key skills of Emotional Intelligence to improve your ability to lead more effectively and maintain stronger more resilient teams.
Leverage emotional intelligence in managing challenging workplace situations.

Format

Live Workshops (Virtual)

Duration

4 weeks (1 session per week)

Audience

Managers with 6 to 10 years of experience, and responsible for leading people and accounts in an agency environment.

Pricing

$699 per person. 4As members get 20% off

Learn to leverage your emotional intelligence to enhance your leadership effectiveness.

Gain personalized game-changing insights through an EQ assessment and leave with your own EQ development plan.

The next cohort is TBD.

Click here to reserve seats for a future cohort

Session Outline

4 Live Workshops

Module 1: Understanding Emotional Intelligence and how it impacts your success as a leader

Gain an understanding of the components of Emotional Intelligence.
Learn about the benefits of having strong EQ in an agency environment.
Self-assess your EQ.
Between Modules 1 and 2, complete the Hogan Emotional Assessment (Assessment will be sent out)

Module 2: Assessing and evaluating your Emotional Intelligence using the Hogan Assessment tool

Understand how to read your Hogan EQ assessment.
Compare your Self-assessment to your Hogan assessment – to deepen your self-awareness.
Dig into your personal results to better understand your areas of strength and opportunity.

Module 3: Agency case studies that demonstrate EQ in action

Learn how the differences between low, medium, and high EQ can impact your effectiveness as a leader via agency-specific case studies.
Discuss specific challenges you may be facing and identify how to best utilize your emotions to create effective responses.

Module 4: Creating your Emotional Intelligence development plan

Build a customized action plan that will help you stay accountable to continuing to grow/develop your Emotional Intelligence

Meet the Facilitator

Michele Mavi

Michele Mavi started her career in talent acquisitions and quickly became a thought leader in the space. In addition to having held executive roles in talent development and training, she has successfully coached hundreds of professionals through career advancement and has often been quoted in publications such as Fast Company, Inc., US News & World Reports, Glamour, and Business Insider among others.

Over the years her focus shifted from helping individuals make career changes to making organizations better places to work.

She is certified in Positive Psychology Coaching, and certified in various assessments such as Gallup Strengths Hogan Assessments and TKI. She is thrilled to be a part of the 4As Learning Institute where she specializes in leadership development and team dynamics.

Meet the Facilitator

Kristin Bloomquist

Kristin Bloomquist is a veteran of the advertising industry and has spent her 30+ year career working not only for leading agencies such as DDB, JWT, Deutsch, and Cramer-Krasselt but also on the client and consulting sides of the business. She led marketing for TGI Fridays and worked as a Senior Partner at SelectResources International for 5 years.

Kristin is also a trained coach. She founded bloom mentoring in 2017. bloom offers one-on-one leadership development and career coaching for people in the advertising business. Kristin’s approach is grounded in a successful career focused on building brands, building businesses, and most importantly, building the people and teams involved. Kristin’s unique perspective and innate ability to understand people and their individual needs, styles, and abilities are what allow her to provide objective, actionable mentoring for her clients.

See https://www.bloommentoring.com for more background on Kristin and bloom.

Emotional Intelligence for Leaders

Emotional Intelligence for Leaders