Election Readiness in Social: Navigating Digital Misinformation in 2024

This virtual webinar hosted by Zefr & The 4As will address the critical issue of election integrity in the face of advancing generative AI technologies. Scheduled for Wednesday September 11th, this event features a distinguished lineup of speakers including Brittany Scott, VP Measurement Partnerships at Zefr; Dave Byrne, EVP, Brand Safety & Privacy at IPG Mediabrands; and AJ Brown, COO at Brand Safety Institute. Together the panelists will explore the challenges and solutions around the proliferation of AI-generated disinformation across digital platforms as we approach the highly anticipated 2024 elections.

Topics covered will include:

• With generative AI tools becoming increasingly accessible, there’s a rising concern over the potential surge in synthetic content that could sway public opinion and impact the outcome of what promises to be a closely contested election. Political campaigns are already leveraging these tools for advertisements, robocalls, and direct voter outreach, prompting a significant discussion on the need for comprehensive safeguards and the establishment of a common framework on gen-AI content to uphold election integrity.
• The webinar will delve into the dangers posed by AI and election disinformation, offering insights into protective measures for global brands. It will overview the groundwork laid thus far by various social platforms, including the transparency efforts in place for political and social issue ads, as well as how these ads may or may not offer safety and suitability for brands.
• Zefr will cover how the technology can rapidly respond to news and current events, as well as cover how we combat misinformation and brand misappropriation through AI-generated content across social platforms. Our comprehensive misinformation detection solution leverages global training data and AI for scalability, integrating public and private sources for fact-checking and utilizing computer vision to detect AI-generated imagery in public figures and politicians promptly and accurately.

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