DOOH Raw & Unfiltered

Join industry leaders Ian Dallimore, Lucy Markowitz, and Natrian Maxwell in a session uncovering the evolution of Out-of-Home (OOH) advertising. Explore OOH’s transition from a siloed medium to an omnipresent medium, challenging perceptions of ownership.

Discover the compelling case for OOH investment, exemplified by real-world instances and case studies. Gain insights into OOH’s role in driving outcomes and reshaping outcome-based measurement. The conversation will dive into the dynamics of local OOH and the transformative potential of DOOH in aligning with digital buying practices, offering enhanced scale and accessibility.

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Speakers

Natrian Maxwell — Head of Product and Partnerships, Volta

Ian Dallimore — VP of Digital Growth, GM of Programmatic, Lamar

Lucy Markowitz — SVP, General Manager of the US Marketplace,  Vistar Media

Moderator

Ashwini Karandikar — EVP, Media, Tech & Data, 4As

Recorded on April 25, 2024