Demystifying Agency New Business

RFI…RFP…WTF?! If you’re struggling to make sense of the acronyms and steps involved in agency new business, this session is for you.

As you move up in the agency world, getting involved in new business is the ticket to both your own career advancement and the agency’s growth. This workshop will cover all the basics and more and is specifically tailored for those who are eager to learn more about agency new business and are relatively new to the process. Get ready to join a pitch team with confidence as we break down the fundamentals and equip you with the knowledge you need to jump right in.

We’ll explore all the phases of new business, from how agencies identify and pursue new clients, to navigating client briefs, to the key players and elements of a winning pitch.

Audience Anyone who is new to an agency or to the new business process
Duration 1 Hour

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Meet the Facilitator

Rachel Huff brings a unique perspective on how to attract, build, and grow lasting client-agency relationships. As president and founder of Victoire & Co, she serves as an agency search consultant to in-house marketing and communications leaders and specializes in building brand-agency partnerships that drive long-term business success.

Having participated on both sides of hundreds of agency reviews, Rachel knows what the best brands want, and how the best agencies can deliver.

An agency veteran, Rachel previously served in agency business development leadership roles and on the account side developing integrated communications campaigns for clients including John Hancock, Verizon, Ocean Spray, DraftKings, and CVS.