Convene. Challenge. Change.

In partnership with The Drum, the 4As created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency relationships, as well as the trends of the day.

 

Moderna, with aid of TBWA\Chiat\Day, is making mRNA science exciting & accessible

In the latest edition, with the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer.

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ESPN & partner agency BSSP on celebrating fantasy football’s passionate communities

In the latest edition, ESPN chose to celebrate real stories from fantasy football leagues.

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Innocean USA and United Parks & Resorts on building a strong brand-agency relationship

Marla Kaplowitz sits down in Cannes with Jason Sperling and Marisa Thalberg to dig into the fading art of building a durable connection between a brand and an agency.

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Mars and Omnicom on embracing generative AI: ‘This is a Wild West tool’

In the latest edition, the iconic food brand and its agency partner Omnicom discuss the power and perils of AI-powered marketing.

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Whataburger and McGarrah Jessee on boneless wings, humor and super-fandom

In the latest edition, Whataburger marketing comms VP Donna Tuttle and McGarrah Jessee CEO Britton Upham discuss the need to keep a brand’s marketing fresh while simultaneously respecting its history.

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Crayola and Dentsu Creative wax philosophical on inclusion and creativity

In this month’s edition, Crayola and its longtime agency partner Dentsu Creative discuss the 2020 release of their ‘Colors of the World’ product and the importance of a creative mindset.

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Kellanova and Grey discuss Pringles’ Super Bowl marketing strategy

This time around, Marla Kaplowitz speaks with Kellanova’s Diane Sayler and Grey’s Jason Kahner to explore the history of Pringles’ Super Bowl marketing strategy and what we can expect from the brand during gameday this weekend.

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GE and Giant Spoon reflect on keeping a historic brand relevant in a fast-moving world

In this episode in the series, we explore how Giant Spoon has helped GE keep its marketing as innovative as its products.

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Southwest Airlines and GSD&M on their 42-year partnership: ‘It’s a lot like a marriage’

In a recent conversation with Marla Kaplowitz, Clarkson and Stewart candidly discussed the history of the 42-year partnership between their two brands and the critical factors that have enabled such a long and fruitful collaboration.

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How NBCU and Walton Isaacson are opening doors for diverse small businesses

In this episode in the series, Marla Kaplowitz hears how NBCU and Walton Isaacson are working together to put DE&I principles into practice – and giving a boost to small businesses in the process.

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McCann and Microsoft on keeping innovation alive in long-term client relationships

In this episode in the series, Marla Kaplowitz hears from McCann and Microsoft about the secrets of their enduring client-agency relationship and how technology shapes their thinking towards creativity.

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Ikea, Ogilvy and the 4As on ‘owning sustainability to the core’

In this episode in the series, Kaplowitz sits down with Carina DeBlois, president, Ogilvy New York, and Christine Whitehawk, external communications manager, Ikea, to highlight how collaboration is key within the brand-agency partnership.

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The 4As, McCormick and Fitzco on how culture drives creative decision-making

In this episode, 4As president and chief executive officer Marla Kaplowitz sits down with Alia Kemet, senior vice-president, global creative and digital transformation, McCormick & Company, and Dave Fitzgerald, founder and chief executive, Fitzco, to discuss how brands are at the center of culture through the agency-client partnership, and how creativity drives decision-making using a culture-first perspective to keep authenticity central to the campaign.

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The 4As, Fig and Benjamin Moore muse on the power of technology and creativity

In this episode, 4As president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post-Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.

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The 4As, Unilever and DDB on diversity and creativity

In this episode in the series, Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.

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The 4As, Michelob ULTRA and FCB on driving business with partnership and creativity

In the fifth episode in the series, Kaplowitz sits down at the Cannes Lions festival with Ricardo Marques, vice president of marketing for Michelob ULTRA U.S and global, and Gabriel Schmitt, co-CCO of FCB New York to discuss how their strong client-agency partnership is a breeding ground for the best creative work.

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The 4As, TIAA and the Martin Agency on reinvigorating partnerships

In the third episode in the series, Kaplowitz talks with Stephen Tisdalle, chief brand and demand generation officer of TIAA, and Kristen Cavallo, the Martin Agency’s chief executive officer. Together they probe some of the more challenging aspects of the business, and reinforce the strong partnership that marketers have with their agencies and the value they deliver.

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The 4As, Little Caesars and McKinney on agency collaboration

In the second episode of the series, Kaplowitz chats with Jeff Klein, global chief marketer, Little Caesars Pizza, and Joe Maglio, chief executive, McKinney, about the strength of partnerships and the true value that brands and agencies can deliver together.

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Nissan, TBWA & The 4As on creating successful agency relationships

To kick off the series, 4As chief executive Marla Kaplowitz chats with Allyson Witherspoon, vice-president and chief marketer, Nissan US, and Scott Kavanagh, managing director, Nissan United (part of TBWA\Chiat\Day New York), about what the client agency relationship looks and feels like today.

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