Campaign Enlightenment Program

The Campaign Enlightenment Program is designed to help agencies work with their clients to create authentic, impactful, bias-free campaigns. The program is customized for each agency and challenges participants to apply industry-specific insights across the entire campaign journey. Learners collaborate in group activities, evaluate current work, and define an inclusive vision for the agency.

We will help your agency:

Uncover biases in the campaign journey
Eliminate those biases in order to create more authentic content
Examine existing processes and brainstorm inclusive and practical tactics

If you are interested in the Campaign Enlightenment Program, please email [email protected].

Format

4 Live Workshops (Virtual) + 1 Online Course

Audience

Agencies ready to bias-proof their campaign journeys and create authentic, inclusive campaigns.

Pricing

up to 30 participants = $13,500
up to 50 participants = $18,500
up to 70 participants = $23,500
4As members get 20% off

Promotions

10% off multiple cohorts
10% off if the agency has gone through the Workplace Enlightenment Certification

"The Campaign Enlightenment Program exceeded our expectations and has had a tangible impact on the agency overall. The skills and insights gained have been seamlessly integrated, enhancing our processes and the way we deliver content. It has also had a positive impact on our workplace culture, enriching our work through a more informed lens, and contributing to a more inclusive and thoughtful environment within Brownstein."

"In just 4 sessions it really changed the way I think about our processes as an agency and what we can improve upon."

"This program gives participants insight into the many shortcomings across the advertising industry, and how to address them."

"You may think you know what it means to be enlightened or diverse/inclusive - but I guarantee you'll learn something new, whether it be an insight, a perspective, or something you just didn't realize."

"Really engaging and memorable format - it's impossible for anyone to be passive."

"Campaign enlightenment was a fantastic experience and I learned so much. I think it was extremely helpful and motivating to do this process together as a company and would recommend this class to anyone."

If you are interested in the Campaign Enlightenment Program, please email [email protected].

Session Outline

4 Live Workshops (Virtual) + 1 Online Course

Session 1: Setting the Vision

Determine the key qualities of an enlightened campaign
Identify the challenges in creating inclusive campaigns
Understand what it means to belong and be "seen"

Session 2: The Enlightened Campaign Journey

Understand what bias is and where it comes into play during the campaign journey
Identify opportunities for inclusivity across each stage of the campaign

Session 3: Examining Your Focus

Discuss tokenism and how to incorporate inclusive marketing strategies
Use case studies to explore real world challenges and build skills
Learn how to create friction and approach difficult conversations

Session 4: Enlighten Your Processes

Analyze your own agency processes and ways of working
Brainstorm how to apply what you've learned to upcoming campaigns

Meet the Facilitator

Lillian Forsyth

Lillian Forsyth is a coach, workshop facilitator, and consultant in communications, leadership, diversity, equity & inclusion. She has 15 years of experience leading Operations and Human Resources for for-profit and nonprofit organizations and has gained unique leadership perspectives from her extensive experience living and working abroad.

In 2020, Lillian co-founded Lead with Equity, a company whose mission is to help leaders make space for the voices of historically marginalized people to drive change in organizations. In her role as CEO, Lillian helps leaders drive retention and engagement of diverse teams by providing training and coaching on equitable & inclusive leadership practices and helping organizations build the support systems to hold leaders accountable to these practices.

Lillian has coached and trained leaders from companies like Facebook, Siemens, Delta Airlines, and IBM. She holds an MBA from the University of Hawaii's Shidler College of Business, a BA in Asian and Middle Eastern Cultures from Barnard College in New York City, and coaching certifications from the International Coaching Federation (ICF) and Coactive Training Institute.

Campaign Enlightenment Program

Campaign Enlightenment Program