Business Leadership Masterclass Series
Format
Self-Paced Content
Duration
Approximately 45 minutes to complete
Audience
Account Management, Brand Management, and Client Service personnel (all levels)
Pricing
$449 for non-members | Free for 4As members
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Shift the paradigm from viewing account management as a service to embracing it as a cornerstone of strategic Business Leadership.
Course Outline
Masterclass Series 1: The Business Mindset
Develop the business mindset for running your agencies and learn how to apply this thinking to better understand your client's business.
Masterclass Series 2: Entrepreneurship
Learn the four key traits of thinking like an entrepreneur and explore why entrepreneurial thinking is essential.
Masterclass Series 3: Market Knowledge
Learn what you need to know about your client's business, your agency, and the ad industry to be a trusted resource and effective Business Leader.
Masterclass Series 4: Building Teams
Learn practical aspects of being an effective leader and the important role Business Leaders play in building effective teams and partnerships.
Masterclass Series 5: The Work
Understand how you can contribute to your agency's creative thinking and output, and ensure that it meets your client's business objectives.
