Business as Unusual: Let’s Get Contextual: What the Future of Brand Safety Looks Like

Featuring:

William Merchan
Head of Verity, GumGum

Marc Rossen
SVP Investment Analytics, Omnicom Media Group

Alyson Williams
SVP Digital Operations & Strategy, Forbes

Ashwini Karandikar
EVP of Media, Technology, Data, 4As

Let’s Get Contextual: What the Future of Brand Safety Looks Like

With the decline of third-party cookies and the rise of data privacy, digital advertising is undergoing seismic shifts. Nearly gone are the days of behavioral targeting and blunt keyword blocklists. Now, the industry is searching for new tools to evaluate the ever-growing abundance of online content and find suitable environments for ads. Fortunately, advancements in computer vision and language processing are ushering in a world of contextual technologies where brands and publishers can have “eyes and ears” on every page, so they can deliver meaningful ad experiences besides important cultural conversations.

Join GumGum, the 4As and industry leaders for a discussion about the end of cookies, the opportunities in contextual, and how media companies can more efficiently monetize an increasingly niche-ified content landscape.

This webinar will focus on:

• How to ensure Brand Safety & Suitability in a cookie-less world.
• The implementation and ROI of contextual technologies.
• A look at what’s next for situational and interest-based targeting.

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