Applying Behavioral Science to Advertising
Applying Behavioral Science to Advertising
Learn the marketing techniques that work and how to implement them.
If you are in the business of influencing decisions - as all marketers are - you must understand what drives them. In this 2-hour virtual workshop, Richard Shotton explores the psychological shortcuts that shape behavior, and how you can make use of these shortcuts for more effective advertising.
The focus throughout the workshop is the business potential of knowing what makes us tick. Each section addresses a cognitive bias and explores how biases can be applied to solve your challenge. By the end of the course, you’ll be full of new ideas and ready to crack any brief.
Watch Richard Shotton discuss the science behind consumer choice.
Format
Live Workshop | Agency Exclusive
Duration
2 Hours
Audience
Anyone interested in effective advertising
Pricing
Pricing is customized based on your agency's needs
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Topics Covered
1: Introduction to the field of behavioral science
2: How to use a simple framework to make sense of academic findings
3: New and lesser-known research that will give you the edge
4: Translating theory into practice, with examples of effective advertising approaches
Meet the Facilitator
Richard Shotton
Richard specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez, and Meta with their challenges.
He is the author of "The Choice Factory", a best-selling book available in 15 languages, which explains how behavioral science can solve business challenges.
His latest book, "The Illusion of Choice", came out in March 2023. In 2021, he became an associate of the Moller Institute, Churchill College, Cambridge University, and an honorary fellow of the IPA.
