The 4A’s Planning Day Series virtual event will offer members the opportunity to hear from industry experts on the innovations and changes in the media planning space that are having the greatest impact on our industry. This event is for anyone at an agency who is either actively working in media planning, research, strategy and buying or interested in these areas. This will be a chance to explore some of the available tools, solutions, and options.

Part One of this series focuses on audience research and development, where we will be joined by speakers from the following organizations:

• MRI/Simmons
• Resonate
• MediaRadar/Vivvix
• Nielsen