Afternoon of Analytics and Reporting

On December 11th, 2024, the 4As presented an exclusive event for members to hear from industry experts on the innovations and changes in the analytics space that are having the greatest impact on our industry. Watch the sessions below.

Bear Cognition: Outsmart, Outperform, Outgrow: The AI-Driven Play for Agencies

Bear Cognition empowers marketing agencies by offering AI-driven solutions that transform data into actionable insights, helping optimize campaign performance and improve ROI. Through seamless data integration and real-time customizable dashboards, we provide a unified view of marketing metrics, enabling better decision-making. Our Software with a Service (SwaS™) model combines scalable AI technology with personalized services to meet the unique needs of each agency, enhancing efficiency and driving growth.

Supermetrics: Mastering Marketing ROI: Insights, Frameworks, and the Future of Measurement

Supermetrics explored key industry trends in reporting and KPIs, adressed the pressing challenge of proving marketing ROI, and shared actionable strategies using real-world agency success stories. Discover how a solid measurement framework, data quality, and AI innovation are shaping the future of marketing analytics.

Akkio: AI-Driven Analytics in Action: How Akkio is Transforming Campaigns for Kinesso

Akkio is an AI-powered analytics platform designed to help media agencies activate all their data across the campaign lifecycle, streamlining workflows and enabling data-driven decisions that drive better client results. In this session, Huw Griffiths, past Global Chief Product Strategist for Kinesso and Founder of Trevor and Sons, joined Akkio to discuss how transforming agency reporting and analytics processes can drive smarter decisions and better results for clients.

UiPath and Group M

Brian Klochkoff, VP, Customer Engagement at UiPath, and Tom Kelshaw, Executive Director, Automation at WPP, closed out the afternoon with a fireside chat on automation in legacy media management systems and publishers.