Event Type
- Webinar
On June 22nd The 4As Talent Matters Forum hosted their Mid Level Managers: The Crucial Link webinar.
Mid Level Managers are crucial for your agency’s operations, culture, and overall success. As COVID-19 has changed the way we work, mid level managers are truly stuck in the middle. Bridging the divide between C-suite and more junior-level employees, they’re instrumental in supporting company productivity and team culture.
These team members wear a lot of hats. And the constant pressure of switching between the role of a supervisor and the role of a subordinate can take its toll. Whether they line up as group account directors, ACDs, AMDs, or any other functions, they are the undeniable link between the C-suite’s goals and strategies and the employees who execute them.
As so many shops are painfully aware, this same group is among the most likely to look elsewhere when they don’t feel their career, job, or personal needs are being addressed.
The Great Resignation, or “Great Reassessment” as we like to call it, has opened leaders’ eyes about the strategic partnership they need with their mid level management. Retaining and strengthening that group means giving them:
- Freedom To: act with autonomy, drive change, advocate & grow
- Freedom From: obstacles, constraints, and excessive bureaucracy
Interested in embracing some new perspectives, and strengthening your agency’s culture so mid level managers are further incentivized to stay?
The 4As Talent Matters Forum is a program that enables agency talent leaders to hear from their peers who have successfully dealt with the challenges facing agencies today. Featured speakers and panelists are representatives of 4As agencies who’ve been able to contend with challenges and achieve impressive results in these areas. Discussion will focus on the strategies and approaches these agencies have used in their efforts, and helpful insights about what they’ve learned along the way.
Related Courses

Fireside Chat with Sherry Ulsh and Vikki Rohrer
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join

Writing and Editing in the Age of AI
How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools to enhance writing quality while maintaining individual agency and human touch. It addresses: The relationship between writing and thinking Where AI should fit in your writing process Techniques, examples, and prompts for utilizing AI in your agency…

How to Understand the Marketplace
Next cohort starts May 15. Registration now open! Sharpen your strategic thinking skills to drive your clients’ business Marketers must always be in tune with the marketplace. Understanding the competition, market trends and consumer behavior is dynamic. Agencies must have a keen understanding of the brand, the category, the consumer to provide strategic recommendations….