ORLANDO, Fla. (Feb. 22, 2024) – &Barr announces its selection by WMFE to provide integrated creative, media and public relations services. The full-service advertising agency is providing WMFE with its years of expertise supporting long-standing brands to promote the nonprofit’s continuing growth as a public media news organization committed to leading Central Florida’s community conversation. This win continues building the momentum &Barr has achieved with securing six new clients in the last six months.
“We chose &Barr for their decades of experience in branding and public awareness to increase understanding of the diverse media organization WMFE is and the important role we play as the only local nonprofit news organization serving all of Central Florida,” says Judith Smelser, president and general manager of WMFE.
&Barr is providing primary research, branding strategy and creative development, as well as an integrated, cross-channel approach to media planning and buying, to holistically support the public media organization’s current and future presence in and service to the Central Florida community.
&Barr’s public relations’ services will amplify these efforts by providing strategic messaging, community relations and consistent opportunities to engage with the organization, brand and staff. The agency will also work to increase thought leadership through event participation and speaking opportunities to raise awareness of and reinforce WMFE’s role as Central Florida’s source for trustworthy, independent journalism.
“&Barr is proud to be the agency of choice for many brands with long-standing histories, and we are honored to be an integral part of this important organization’s growth,” says Pete Barr, Jr., president and CEO of &Barr. “We have significant experience and success in helping a well-established brand fully leverage its past to propel its future by diversifying and increasing its audience reach and thereby furthering its opportunities to impact peoples’ lives.”
About &Barr
&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida’s oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida’s Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, the University of Central Florida and the YMCA of Central Florida, among others. Celebrating more than 65 years in business, &Barr’s headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency. For more information, visit www.andbarr.co.
About WMFE
WMFE is a nonprofit, public media news organization based in Orlando, Fla., dedicated to delivering trustworthy, independent journalism to nine counties across Central Florida since 1980. Community owned and independently operated, WMFE is primarily supported by generous individual donors, foundations and corporate sponsors. WMFE operates 90.7, metro Orlando’s primary provider of NPR programming; 90.7-2 HD Classical; and 89.5 WMFV, public radio for The Villages, Leesburg and The Golden Triangle. Additionally, WMFE’s programming can be enjoyed on multiple platforms including all podcast platforms, smart speakers and the WMFE app and website. To learn more, visit wmfe.org.
