In March 2016, Nancy Hill, 4As President and CEO, announced goals on promoting gender equality in the ad business and tackling the media transparency issue.

“Real change has to start with you, at the top,” Hill was quoted in an Ad Age article. “If you’re the CEO, you are the Chief Diversity Officer. Look at salaries: Is there a gap? If there is, fix it. Men, you must be part of the conversation. You have to start the conversation.”