Is the Ad Industry Backsliding on Its Climate Crisis Commitments?

4As EVP of Sustainability and Government Relations Alison Pepper shared her views on where we stand as an industry on our sustainability goals for this LBBOnline article.

Progress is rarely linear – it’s often one step forward, two steps back. The past year has seen governments and industries run into the very real challenges of what it actually will take to move the needle forward on halting and reversing climate change. And while it may seem that the advertising industry has been slow to move, there are meaningful changes starting to accrue, but we are still very much in the early stages.

From the increased focus on decarbonising the media supply chain to a new focus on product circularity, there are changes happening. But progress will increasingly need to speed up to have a meaningful impact on the real problems – reducing energy use, transitioning to clean energy, reducing product and packaging waste, and building products with longer lifespans.

Read the article on LBBOnline.