4As CEO and President Marla Kaplowitz said that you typically need a large network of peers to start a successful agency.
Someone who is young, perhaps a Gen Z professional with the entrepreneurial itch, could carve out a “niche-oriented” business, Kaplowitz said, but “that’s why it’s important to have partners. Sometimes you don’t have to leave your current agency. You might have a great idea for a new division or department. Try to build that within the confines of your existing agency with the support to do it within a safer structure that will give you the financial backing, too.”
Kaplowitz said agencies should be started with two to three founders with different but complementary skills.
