HispanicAd.com: d expósito & Partners’ Louis Maldonado on “advertising in the time of coronavirus”

“Now, more than ever, brands need to ensure their campaigns reach multicultural audiences in a way that’s culturally relevant and in their language of preference,” d expósito & Partners’ managing director Louis Maldonado writes in an op-ed in HispanicAd.com.

Maldonado cites notable statistics: that Hispanics are more likely to see COVID-19 hurting business and causing layoffs, more likely to find working from home unfeasible, more likely to work in jobs that can’t be done remotely, and 41% more likely to be without a computer at home. But brands are stepping up to help even these odds, Maldonado writes: “This pandemic has shown us how interconnected we are, not only with our fellow human beings but also with the companies and brands we all rely on for daily life.”

Read the HispanicAd.com article here.