“How can you differentiate our ad campaigns?”
It’s a question advertisers ask often—and one that forward-thinking agencies must be ready to answer with confidence. To stand out, your agency needs to bring three essential advantages to the table: effective audience reach, proven ROI, and real-time campaign support.
Today, generative AI (GAI) can help you with all of them. With GAI, you can develop personalized, high-performing ad campaigns that deliver top results for your advertising clients and level up your performance with faster content creation, smarter audience targeting, and real-time campaign optimization.
And in the era of AI-powered advertising, Microsoft Advertising has designed products and features for agencies of all sizes to maintain crucial control and thrive in a competitive landscape.
“AI unlocks significant possibilities for agencies. Microsoft Advertising is committed to helping agencies harness generative AI technology to achieve measurable results, with more hands-on help and more powerful solutions than ever before,” says Kenneth Andrew, Vice President, Microsoft Advertising.
Achieving Unprecedented Results and Maximizing ROI
Driving results has never been more critical. In an economy where advertisers carefully consider every dollar they spend, the right advertising partner gives you the ability to drive top-level performance with measurable ROI.
From audience targeting to creative generation, every AI-powered feature in Microsoft Advertising lets you achieve more with client campaigns.
Reaching Unique, High-Value Audiences with Precision
What if you could give your clients a chance to get in front of audiences they couldn’t find elsewhere?
Microsoft Advertising lets you connect with more than 1 billion high-value audiences—many of whom aren’t active on platforms like Meta, Google, or Amazon¹. Our platform also attracts desirable users with higher income and education levels, increasing conversion potential. Our high-value audiences are 25% more likely to purchase a product than the average internet user.
With audience targeting capabilities, you can reach specific slices of that audience for greater relevance. It’s now possible to get ads in front of the right people in a personalized way, without the legwork of the past. For example, with LinkedIn profile targeting exclusive to Microsoft Advertising, you can use professional attributes like job title, company, and industry to reach specific decision-makers in targeted industries with your campaigns.
New properties like Microsoft Casual Games and Microsoft Copilot are offering fresh options to expand your audience reach and engage with high-intent users in meaningful ways. Since its launch, Copilot has attracted users of all ages as a personal AI assistant. Notably, Microsoft has seen substantial growth among younger, more affluent audiences—experiencing a higher rate of Gen Z user growth on Microsoft Bing and personal computer (PC) platforms compared to Google and Facebook². And for gaming audiences, Microsoft is a powerful platform that gives you seamless ad reach across mobile, console, and PC.
You can easily reach all these audiences with precision by using audience targeting in your campaigns. Our AI-driven audience intelligence signals will help you find and target more relevant audiences, driving more engagement and conversions for your advertisers.
A New Era of User-Centric Advertising
Finding these audiences is just the first step; Microsoft Advertising also makes it easier to capture their interest and nurture engagement. Let’s look at a few recently released ads and features available in Microsoft Copilot:
- Dynamic filters are prompt-based, auto-generated filters that refine user intent without the need to go back and search again.
- Showroom ads give you a space to spotlight your brand and automatically show the most relevant product info to searchers.
These formats enable agencies and advertisers to reach users at moments of high intent within conversational AI interactions—without disrupting the natural experience flow. Internal data shows that our high-intent audiences’ purchasing behaviors increase by 52% after using Copilot on Microsoft Bing compared to traditional searching.
GAI Takes Efficiency to a New Level
When every minute counts, AI advertising solutions can help you improve the return on your time and efforts.
For example, our all-in-one Performance Max campaigns can automate campaign creation and optimization across multiple channels to maximize your conversions.
In fact, Performance Max users see an average 3x increase in ROAS and a 32% decrease in cost per acquisition compared to search alone, according to internal Microsoft research³.
Additionally, Copilot in the Microsoft Advertising Platform (MAP) offers campaign diagnostics and performance snapshots features for instant answers on campaign health and specific next steps to optimize⁴. And for fast, easy, and always on-brand creative production, our new Ads Studio helps you generate videos, banners, and images without extensive design input.
Agencies can use all these tools to scale creative output, while freeing up staff time for more strategic work.
Secure Your Campaigns with Right Levels of Control
Whether it’s staying on budget or staying on brand, you don’t have to give up control to use AI-powered advertising features with Microsoft Advertising.
The Brand Kit in the new Ads Studio lets agencies and advertisers upload or set brand guidelines so all your AI-generated assets stay on-brand, preserving consistency across formats for ad copy, visuals, and more.
Thrive with Unparalleled Agency Support
Navigating the exciting world of AI advertising can be challenging, but you don’t have to do it alone. Microsoft Advertising and GAI are a powerful combination that offer solutions designed specifically to help agencies thrive.
From accessing unique audiences and placements to streamlining creative production and gaining real-time insights, you’ll get the tools you need to drive big results. Plus, you can get live support 24/7 with free consultations via chat, phone, meetings, or Copilot in MAP regardless of your time zone or work hours.
It’s also easy to keep growing your knowledge or find just-in-time information to answer key questions. We’ve redesigned our Microsoft Advertising Agency Center (MAAC) to give you bite-sized training videos, insights, and best practices designed specifically for agencies.
This self-serve MAAC makes it easy for you to sharpen skills, get the latest updates, and continuously optimize campaigns on your timeline in brief sessions that fit into your day. Looking for more agency help and insights? Sign up today to get a free 30-minute consultation with a Microsoft Advertising expert.
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¹ – GWI Core, Q1 2023 – Q1 2024, Global
² – Sensor Tower, Oct 2024 – Feb 2025
³ – Microsoft internal data, Global, May-June 2024
⁴ – Microsoft internal data, Global, May-June 2024
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Tina Aird is the Agency Growth Advertising lead for Microsoft Advertising, helping agencies who are new to Microsoft Advertising or who are looking to grow their business. She is responsible for driving scaled motions across our diverse group of customers and agencies. Tina is a key member of the Microsoft Diversity and Inclusion community with a key passion around allyship and accessibility.
Anny Zhang is a seasoned Product Marketing Manager at Microsoft Advertising, specializing in digital advertising, generative AI, and scaled growth. With extensive experience, she drives product positioning, messaging, awareness, and adoption, leading strategic initiatives to enhance Microsoft Advertising’s solutions.
