Homage to “Girl Math” TikTok trend helps travelers effortlessly track and accumulate Miles and Medallion®️ Status
As the “girl math” trend spawned nearly 214 million TikTok uploads explaining why “if you buy something on sale, you’re really making a profit” and “anything under $5 is free” – with spinoffs from boy math to dog math and dessert math picking up speed in its wake – Delta Vacations®️ is introducing “Vacation Math” in its latest ad campaign.
Created in partnership with agency of record Partners + Napier, the new TV and social spots introduce “Vacation Math” as the best math of all, with Medallion Qualification Dollars (MQDs) effortlessly adding up to Medallion Status every time a getaway with Delta Vacations is booked. Any dollars put toward flights, hotels, rides and activities on the ground earn Medallion Qualification Dollars — so there’s no need for tracking, mathing, or holding out for a reason to book your next getaway. With how easy it is to accumulate MQDs and achieve Medallion Status, “Vacation Math” says the answer is always to book another vacation.
Examples of Delta Vacations ‘Vacation Math’ will be featured in a series of social videos scheduled to run on Meta, Google and YouTube:
If you get Medallion Status by taking vacations, then you actually need to take another vacation so you can use the Status you got.
When you buy strappy sandals on your Delta Vacations trip to Maui but they don’t look the same when you get home, then you book another trip to Maui to rock them again.
If you take a Delta Vacations trip and it rains one day, you basically lost a day from your vacation, so now you have to add that day onto your next vacation, with interest.
“At a time when travelers are more focused than ever on how to achieve and maintain Medallion Status, we wanted our new campaign to demonstrate just how effortless it can be,” said Brian Canning, Chief Marketing, Product & Customer Experience Officer of Delta Vacations. “That’s why ‘Vacation Math’ works so well. It’s rational without being promotional and taps into a fun and recognizable trend that’s already getting a lot of buzz.”
Added Gretchen Bye, creative director at Partners + Napier, “Vacation Math is the queen of all math because it’s about getting rewarded for something you wanted to do anyway! No one has to hack their way through Calc II for this. It’s really simple: each vacation is an excuse to book another one, because even one Delta Vacations getaway can get you closer to Medallion Status.”
Client Name: Delta Vacations
Creative Agency: Partners + Napier
CCO: Rob Kottkamp
Creative Director: Grethen Bye
Creative Director: Louis Wittig
Associate Creative Director: Mackenzie Dunsmoor
Director of Production: Jacob Gavin
Senior Producer: Rashinda Bankhead
Group Account Director: Elyse Kosakowski
Account Supervisor: Christine Scott
VP Group Strategy Director: CJ Gaffney
Associate Director Project Management: Lauren Cole
Project Manager: Stephanie Dummer
Production Company: Gammut Productions
Director: Rhea Anna
Co-Director/DP: Walter Smith
Producer: Lisa Smith
First AC/Operator: Rafi Mencia
DIT: Derrick Petush
Key Grip: Ben Jura
Gaffer/Sound: John Davis
Wardrobe: Ana Cerankosky
HMU: Katie Ambrose
PA: Sophie Cerankosky
Crafty: Luci Levere
Editor: Jeremy Brunjes
Motion Designer: Lori Meyer
Audio Post Production:
Sound Designer/Mixer: Jeremy Brunjes
About Delta Vacations
With more than 50 years in business, Delta Vacations — a Delta Air Lines company — is one of the largest vacation providers in the U.S. offering elevated, all-in-one, customized and flexible vacation experiences designed for SkyMiles®️ Members. With Delta Vacations, SkyMiles Members and Travel Advisors can choose memorable getaways that feature Delta’s notable flight service to more than 330 destinations in 67 countries worldwide, combined with expertly curated hotels and activities, to truly Go Beyond the Flight. Delta Vacations has earned numerous industry awards including Travel Weekly Readers Choice Awards and the Stevie Awards for Sales and Customer Service. Customers can find more information about vacation offerings at delta.com/vacations, or by calling 1-800-800-1504. You can follow Delta Vacations on social media @deltavacations.
About Partners + Napier
Now celebrating its 20th year in business, Partners + Napier (partnersandnapier.com) is an integrated creative and media agency that helps brands leave a mark on people, business, and culture. Regularly ranked among the Most Effective Agencies in North America by Effie Worldwide, the agency specializes in health and wellness, CPG food and beverage, restaurant, beverage alcohol, and B2B enterprise services spaces, proudly serving clients like Constellation Brands, Delta Vacations, Highmark Health, MDLIVE, Wegmans and Xerox. The agency is part of Project Worldwide, an independent, employee-owned network of complementary agencies.
