Delving into the broad theme of Data Informs, Creativity Delivers, the sessions highlighted new data-driven tools, strategies to combine human ingenuity and AI to elevate storytelling, examples of real-world impact and conversations on the ethics of emerging tech.
4As CEO Marla Kaplowitz and Fitzco CEO Evan Levy kicked off the conference with a shout-out to creativity: our edge in a tech-driven world. The event took place in Fitzco’s office space in the heart of Atlanta. Jason Gaikowski, chief transformation officer at VML and co-chair of the 4As CX Council, delivered a keynote that earned a standing ovation from a packed audience as he explored the theme Beyond Creative: Transforming the Impact of Human Creativity. A true champion for human-centered experiences in the age of AI, Jason offered incredible insights on how AI can redefine the boundaries of human creativity.
“We’re seeing evidence AI and AI platforms offer us an opportunity to forge different and more collaborative kinds of relationships with clients that may, in fact, make us a more effective engaging consumers and influence and culture.” Jason Gaikowski, Chief Transformation Officer, VML.
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- Marla Kaplowitz, CEO, 4As
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- Evan Levy, CEO, Fitzco
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- Jason Gaikowski, Chief Transformation Officer, VML
Speakers included member agency leaders, other industry experts and 4As partners and conference sessions spanned tech tools, creativity, innovation and impact, and ethics and strategy as key topics. The content and delivery resonated with the audience as was evident from their feedback:
This was my first Decisions conference and it didn’t disappoint. It was so nice to hear from so many smart and passionate members of the ad community.” – Taylor Southerland, 22squared
I really enjoyed hearing about all of the innovations happening in creative decisioning. Fantastic to see AI playing such a strong role!” – Michelle Gelman, Nielsen
