Building Guardrails for Child-Directed Advertising and Privacy in the Metaverse
Home / 4As Blog / Building Guardrails for Child-Directed Advertising and Privacy in the Metaverse
Published 10.05.2023
Topic
Government Relations
Privacy
Privacy Law
The BBB National Programs Metaverse Working Group has recently developed new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. The Metaverse Guardrails released by the BBB National Programs’ Children’s Advertising Review Unit (CARU) provide actionable recommendations and best practices intended to help companies
Develop metaverse experiences directed to children;
Comply with existing advertising and privacy law; and
