4As Kaplowitz in MediaPost: More than one right way to guide your team into the next phase

As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4As President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.”

In her op-ed, Kaplowitz proposes ways for the industry to move forward together, including keeping an eye on the long-term, recommitting to purpose and talent, putting a substance message ahead of sales, and determining new ways to collaborate.

Read Kaplowitz’s MediaPost article here.