Insights & Industry News

When a handful of small brands turned to LinkedIn to search for new agencies late last year, some industry insiders dismissed it as a fad not likely to take off with large marketers. Famous last words.

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it’s a tentpole event on par with CES or Cannes Lions—but offering a different audience and focus.

The agency promoted Alexandra McInnis to president and hired a new ECD and group account director.

Agency executives looking for jobs might be better off prospecting at brands, where career opportunities are growing while agencies continue layoffs and restructurings.

The Association of National Advertisers is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws, arguing that a federal law would lower costs for businesses.

With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances.

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a bold new era of tech-driven creative innovation.

Campaign sits with The 4As’ EVP of government relations and sustainability, Alison Pepper, to discuss how the ad industry can navigate these uncertain times.

Tariff trauma is setting into all corners of ad land as brands adjust business plans in a newly chaotic economy caused by the unpredictable tax policy controlled by President Donald Trump.

Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.