LDWW

Last Modified: 04-23-2024

https://ldww.co
Ownership: Privately Held
Size: 0-50

Overview

Company Summary

Founded in 2012, LDWW has quickly grown to become one of the largest full-service marketing and communications agencies in the Southwest. Based in Dallas and Oklahoma City, the agency serves local, national and global clients with fully integrated marketing services across its core in-house disciplines – PR & Communications, Digital & Social, Branding & Creative Services, and Media Buying. Fueled by award-winning work and a relentless focus on client service and long-term partnerships, LDWW has expanded significantly in its first 12 years, including revenue growth of over 1,300%, supported by a talented team of 60 experts who are capable of delivering on any client campaign need regardless of platform or marketing discipline. Founder Ken Luce launched LDWW more than a decade ago with one simple goal – to change the way agency business is done. Our seasoned and experienced partners, many of whom have been together for over 20 years, lead every client engagement to ensure we are engrained in the business and achieve success against our clients’ goals. We never bill by the hour because no client deserves to have their agency work limited by billable rates. We want to match the best talent and agency expertise to every account, ensuring we are fully aligned in helping clients reach their business goals. Our philosophy – "What Matters to You?" – is driven by strong client partnerships. This helps us produce creative and highly effective work that inspires audiences, generates awareness, influences behavior, creates action, bolsters reputations, and ultimately, moves products and/or services. We believe our work leads to sales, which is why we closely monitor and measure every client program with agreed-upon strategic goals, ensuring everything we do is geared toward producing strong results, supporting business goals and creating long-term client satisfaction. Working alongside a client roster of top brands, our programs and campaigns are routinely recognized by industry leaders for delivering superior strategic creativity and producing meaningful client business results. In fact, LDWW is continually ranked as one of the top creative agencies in the U.S., and a Top-100 agency nationally. Our client work has garnered over 200 industry awards judged by our peers, including two PRovoke Top 40 global campaign honors, a PRSA Best of Silver Anvil award for the best campaign of the year, and an Emmy for Outstanding Commercial, among hundreds of others. We are passionate about doing great work, but above all else, we strive to be the type of people clients want to be around. That sentiment is in our name – LDWW stands for “Leo Durocher Was Wrong.” Durocher, a professional baseball hall of famer, is famously credited with the phrase, “Nice guys finish last,” with which we wholeheartedly disagree. We believe that good people working together with good clients is what makes for a great relationship, work product and agency. We believe performance and results matter, and we also believe in a solid work-life balance. Our mission is to provide extraordinary client results and maintain remarkable client relationships, all while having lives outside our office walls. We have proven that we can be nice and successful, both for ourselves and our clients.

Contact

1444 Oak Lawn Avenue, Suite 119
Dallas, TX 75207
P: 214-758-7001
F: --

Offices

LDWW Dallas
1444 Oak Lawn Avenue
Dallas, TX 75207
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LDWW OKC
718 W. Sheridan Ave
Oklahoma City, OK 73102
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Global Service Capabilities

Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Ken Luce
Founding Partner
An award-winning industry expert, Ken is known for his unique ability in helping companies of all sizes achieve successful business outcomes. His reputation makes him one of the most sought-after strategists in the industry and his experience spans various high-profile client engagements in business sectors including aviation, real estate, consumer marketing, automotive, oil and gas, travel, and tourism.

His work has earned more than 200 communications industry awards and recognition by PR News as PR Professional of the Year and PR Week as a PR Professional of the Year finalist. His client engagements include American Airlines, ExxonMobil, Ford, Dean Foods, US Airways, Sprint, DISH Networks, Big 12 Athletic Conference, General Motors, and Omni Hotels & Resorts.

Erica Rockenstein-Herring
Partner
Erica Rockenstein leads the agency’s digital and social team. She currently leads all client digital and social strategies and leads client relations for the Chickasaw Nation.

Before joining the LDWW team, Erica was the Director of Strategy for Koch Comm, leading comprehensive digital marketing strategies for WinStar World Casino and Resort, as well as rebranding and journey mapping efforts for companies within the retail, data analysis and energy industries. In 2014, Erica was awarded The Grand Peak, Best of Show by the Colorado American Marketing Association and a PRSA Silver Anvil for her work on the Colorado Springs Utilities drought campaign, helping Coloradans save over 7.2 billion gallons of water.

Kristy Morgan
Partner
Kristy Morgan manages the agency’s creative team and leads all creative, content and production strategies and executions. With over 17 years of advertising, design and production experience, she has managed award-winning campaigns for the Big 12 Conference, Future for Football and American Airlines. In the last three years she has led her team in accumulating over 40 industry awards.

Before joining LDWW, Kristy managed a nationwide design team as the Creative Services Director at H+K Strategies US and before that was Project Manager for the Visual Communications team of Weber Shandwick US. Before her agency work, Kristy spent four years as the Marketing Director for Downtown Dallas, Inc. and worked as a Communications and Design Specialist at the Modern Art Museum of Fort Worth.

Ken Maxwell
Partner
As Brand Director, Ken oversees corporate branding and identity, and creative communications.

With over 35 years of experience, Ken’s expertise ranges from strategic design and brand positioning in the technology and business-to-business space to interactive design applications for digital solutions. He has won more than 100 industry awards for his work with the Big 12 Athletic Conference, Carnival Cruise Lines, Crescent Real Estate, Hillwood Real Estate, Hines, Trammell Crow, as well as American Airlines and Bank of America.

Chris Cradduck
Partner
Chris Cradduck is a senior communications lead and advisor for LDWW’s largest clients. He holds a leadership position for Carnival Corporation, managing several areas of corporate communications. In addition, he supports reputation management, corporate marketing/content, brand communications, sustainability, technology initiatives and crisis communications.

He has over 20 years of multidisciplinary PR, communications and reputation management experience, and has served as a senior client lead for multiple large and complex client engagements for Fortune 100 and other top brands including Ford, DISH Network, General Motors, Qwest, Sprint, Hitachi, American Airlines, Cisco, Microsoft, Nortel, and the U.S. Army.

Brandon Smulyan
Partner
Brandon Smulyan develops, implements, and executes public relations programs with an emphasis on corporate communications and media relations within the business, travel, real estate, technology and consumer industries.

He is the lead contact for SLING TV, Cars.com, Greyhound and DFW International, and co-leads the Future for Football campaign. He provides strategic counseling and account operations and services management to meet the goals and objectives of the clients. He also manages staff resources for the agency and will serve as a project manager on short-term engagements for LDWW.

Jeff Orth
Partner
Jeff Orth provides client leadership for the Big 12 Conference and consults with all of our client teams on brand marketing opportunities.

Jeff spent almost 20 years at Austin ad agency GSD&M building brands in global sports and entertainment, higher education, healthcare, packaged goods and retail. Jeff helped lead multiple award-winning campaigns for clients such as the PGA TOUR, Big 12 Conference, CBS Sports, Goodyear, Pacifico Beer, Lennox and Austin’s Seton Healthcare Family. The PGA TOUR and CBS Sports campaigns each earned a Bronze Cannes Lion.

Clients and Brands

Client & Brands	Start Date
Cars.com Cars.com	N/A
The Chickasaw Nation The Chickasaw Nation	N/A
DFW International Airport DFW International Airport	N/A
American Fidelity American Fidelity	N/A
Big 12 Conference Big 12 Conference	N/A
Carnival Corporation Carnival Corporation Carnival Cruise Line	N/A
Children's Health	N/A
Downtown Dallas Inc. Between Now & When (Econ Dev.)	N/A
The Artesian Hotel, Casino and Spa	N/A
Greyhound Lines, Inc. Greyhound	N/A
National Football Foundation NFF Future for Football	N/A
Southwestern Medical Foundation Southwestern Medical Foundation	N/A
Riverwind Casino Riverwind Casino	N/A
Varsity Brands Varsity Brands Varsity Spirit	N/A
State Fair of Texas	N/A
WinStar World Casino & Resort WinStar World Casino & Resort	N/A
Comerica Bank	N/A
Marconi Group	N/A
MB2 Dental	N/A
Endeavors Reach Resilience Foundation	N/A

Billings & Revenue

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Agency Profile