Overview

Company Summary

We believe two things separate us from others. The first is our focus on creating the world’s most compelling commercial content—and that means work that changes behavior. Everybody talks about doing great work; our standing as Cannes Network of The Year for the last two years, and winning the Gunn Report in 6 of its 10 years is proof that we’re serious. We’re also relentless reductionists. The world is full of complicators; our job is to quickly shed what’s extraneous and get to what’s really important. Which is why this answer is only 96 words instead of the 250 you gave us.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Andrew Robertson

Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. BBDO Worldwide adds value to it’s clients’ brands and businesses through it’s focus on “The Work, The Work. The Work.” It is the current Network of the Year for The Gunn Report, The Big Won Report, and at the Cannes International Advertising Festival, and has been honored as Global Agency of the Year in Advertising Age, AdWeek and Campaign since 2004. Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO where he ultimately served as Chief Executive. In 2001, he moved to BBDO North America to serve as President and CEO. He began his advertising career at Ogilvy & Mather as a Media Planner. He switched to Account Management and was appointed to the Board of Ogilvy & Mather in 1986. In 1989, he joined J. Walter Thompson as a member of the Management Group and began to head the largest of their five business groups. In November 1990, Andrew was appointed Chief Executive of WCRS. Andrew has his degree in Economics from London University. He currently serves on the Boards of The Advertising Council, the American Association of Advertising Agencies, Autism Speaks, The Special Olympics and the Center on Media and Child Health.

James Cannon

James “Jim” Cannon is Vice Chairman, Chief Financial Officer and a member of the Board of Directors of BBDO Worldwide. In these capacities, he oversees the financial management of BBDO operations in 77 countries. Jim joined BBDO in 1967, was promoted to Chief Financial Officer of the agency in 1984, and was elected to its Board of Directors one year later. An integral member of the team that formed Omnicom via a unique three-agency merger of BBDO, DDB and Needham Harper & Steers, Jim became Comptroller of the new group (NYSE: OMC) and a member of its Board of Directors in 1986, a position he held through 2002. In 1987, he was appointed Director of Financial Operations of the Omnicom Group, serving in this capacity until early 1989 when he rejoined BBDO Worldwide as Executive Vice President and Chief Financial Officer. Jim was promoted to Vice Chairman of the agency in 1990.

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Clients and Brands

Client & Brands	Start Date
Mars Milky Way M&M's Ice Cream Pet care: Sheba Snickers Marathon M&M's Pet care: Wholemeals Pet care: Cesar	02-23-1995
Bayer Bactine Morning Relief Aleve Stridex Bayer Phillips Milk of Magnesia Alka-Seltzer Actron Neosynephrine	01-01-1994
Mercedes-Benz Mercedes-Benz C Class Mercedes-Benz A Class smart Car Mercedes-Benz B Class Mercedes-Benz Trucks	01-01-1980
P&G/Gillette Gillette Hair Care Venus Disposable Malibu Sensor3 Disposables Satin Care for Women Fusion HydraGel Venus Vibrante Blue 3 Gillette Body Wash Fusion, M3Power, Mach 3, Mach 3 Turbo Series Line Toiletries for Men Daisy3 Disposables Gillette Clinical Strength Anti-Perspirant Venus Venus Divine Pure Divine Body Wash Gillette Anti-Perspirant & Deoderant Prestobarba Venus Breeze Mach3 Disposables Venus Disposables	01-01-1966
Wrigley Altoids Doublemint Twins Mints Doublemint Extra 5 Winterfresh Orbit Wrigley's Spearmint Eclipse Orbit White Freedent	01-01-1933
Johnson & Johnson Splenda Mosaics Stayfree Cordis Lubriderm Cypher Stent Monistat Rogaine	07-18-2001
GE GE Olympics Sponsorships GE Appliances GE Money GE Plastics GE Real Estate GE Corporate Marketing	01-01-1920
HP Imaging and Printing Group	04-18-2008
FedEx FedEx Ground FedEx Freight FedEx Express FedEx Home Delivery FedEx.com FedEx International FedEx Corporate FedEx Kinko's	07-25-1989

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue

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Industry Experience

Food & Beverage | food
Media | broadcasting
Travel | airlines
Food & Beverage | pet food
Travel | hotels & resorts
Technology | consumer electronics
Financial services | investments
Consumer Services
Food & Beverage | soft drinks
Financial services | Banking - Consumer
Financial services | insurance
Appliances
Media | publishing
Luxury & Imported products
Apparel & Fashion | jewelry & accessories
Cosmetics, perfumes & toiletries
Non-profit, associations & public services
Restaurants
Healthcare | pharmaceutical
Entertainment & Culture | amusement parks
Apparel & Fashion | footwear
Travel | automobile rental
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Food & Beverage | alcoholic beverages
Telecommunications
Home Products | home furnishings
Business Services & office products
Retail
Home Products | housewares
Travel | tourism
Automotive | vehicles
Financial services | credit cards
Healthcare | medical products

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