Overview

Company Summary

CTP is a full-service creative agency that partners with a wide range of clients to build their brands, their reputations, their digital impact, and their businesses. CTP teams work seamlessly across new and traditional marketing disciplines, including interactive development, social media, brand promotion, broadcast and video production, advertising, and public relations.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Fred Conover
President
Fred is founder of CTP and actively manages all aspects of the agency. For the last 16 years, Fred has been leading CTP's development of smart, effective campaigns for a variety of clients across a wide range of industries. Prior to founding CTP, Fred was an account director at several Boston-area agencies including Cosmopulos, Crowley and Daly.

Fred is a member of the Ad Club and the Publicity Club of New England. Under his leadership, CTP has won an Ad Age Buzz Award, several Ad Club Hatch awards for excellence in advertising and numerous Publicity Club Bell Ringer awards for excellence in public relations.

Grant Pace
Executive Creative Director
Grant has created award-winning work at leading agencies nationwide, and now oversees all creative work at CTP. Grant’s name became the third on our door when CTP acquired his agency, Mercury Advertising. His tourism experience includes several years crafting campaigns for the Wrightsville Beach Tourism account in North Carolina.

It was many years ago at DMBB that he penned the original Bud Bowl for Anheuser-Busch. The success of that campaign brought Grant to Backer Spielvogel Bates in New York, where he lent his skills to such brands as Miller Lite, Miller Genuine Draft, Starburst and others. Grant then joined McKinney Silver, where his work for Audi helped the brand overcome years of bad PR, with the launch of the A4, A6, and A8. His work for SmartBeep became a cult hit on the Internet, and is routinely featured on the Funniest Commercials Ever Made network specials. Grant has also led creative efforts for Hanes, ESPN, Taco Bell and Conagra foods.

Mark Bappe
Creative Director
Mark got his start at Boston agency Houston Effler, now a part of Arnold Worldwide. He has worked in various markets, including Richmond, Raleigh and San Francisco, at agencies including Foote Cone Belding, TBWA/ Chiat Day and The Martin Agency. His other Boston agency experience includes work with Wallwork Curry and Connelly Partners/CGN.

Mark’s work in print and broadcast has earned him accolades in Graphic Design USA, HOW magazine, Print, Communication Arts and Hatch. His past client experience includes Children’s Hospital, Mass Office of Travel and Tourism, Steinway & Sons, Shaw’s, Polaroid, TJ Maxx, HomeGoods, and Stonyfield Farm.

Steve Angel
VP, Director of Strategic Growth
Steve develops and nurtures the relationships linking CTP’s talents to new and prospective clients, devising initial communications strategy and tactical recommendations and identifying appropriate agency resources for each account. He has been creating and implementing marketing programs on both the client and the agency side for more than 15 years.

Steve came to CTP from RDW Group, where he served in a similar capacity, working with clients including Blue Cross Blue Shield, Dunkin’ Donuts and Kopin Semiconductor. Before joining RDW Group, Steve served as Account Director at Butler, Shine & Stern Advertising in San Francisco. At BSS, he supervised trade and consumer accounts, implementing national brand advertising campaigns for clients including Nuance Communications, Midway Games and Discreet Software.

Paula Serafino
VP, Media Director
Paula has over 18 years of experience working at top agencies such as Digitas, Mullen, and Havas Media. She has delivered comprehensive media programs for brands such as AT&T, American Express, Analog Devices, Celebrity Cruises, DuPont, Eastern Bank, Eddie Bauer, Maidenform, Microsoft, Johnson & Johnson, LoJack, Panasonic, Pediacare, Perdue Farms, TD Banknorth, Tyson, and UNUM. As the head of CTP's media team, Paula uses innovative and insightful strategies to ensure that clients get solutions tailored specifically to their needs.

Kevin Redmond
VP, Director of Digital
Kevin has a way of being in the right place at the right time. He was backstage when his brother’s band opened for Green Day, he shot pool with the Goo Goo Dolls, scored an autographed Paul Westerberg guitar, and elbowed his way into an Elvis Costello music video. (Quite literally - his elbow is prominently featured in the video.)

He made the transition to digital marketing at the right time, and has spent the last 22+ years expertly crafting digital strategies that put brands in the center of the right conversations, with the right people, at the right times. So, if you're looking to put your brand in the spotlight, call Kevin. He'll give you all the right cues.

An agency veteran, Kevin has shaped digital practices at Euro RSCG/Arnold, Hill Holiday, Digitas, Barbarian Group and MMB. He has worked with a long roster of premier brands including Google/YouTube, Anheuser Bush, CVS, Campbell Soup Company, Holiday Inn, Subway Restaurants, PBS, EMC, Toyota, Liberty Mutual, TJX, Dunkin’ Donuts, The Wall Street Journal, Symantec, Ocean Spray, and many, many more.

Brian Heffron
EVP/Partner
As agency partner in charge of CTP's award-winning PR department, Brian has developed strategy and overseen implementation of earned media, social media and events for clients in technology, healthcare, science and sports. Before joining CTP as employee number three, Brian served as Director of Communications for the Massachusetts Attorney General’s Office. Before the AG’s office, Brian handled media relations for Northeastern University and was a reporter for daily newspapers in Massachusetts and New York.

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Clients and Brands

Client & Brands	Start Date
Draft Kings	04-01-2016
Red Hat Software Red Hat Software	01-01-2012
Eastern Bank Eastern Bank	01-01-2007
Breeders Cup Breeders Cup	01-01-2008
Save The Children	03-01-2016
Microsoft Microsoft New England Research and Development Center	01-01-2008
Boston Red Sox Boston Red Sox	01-01-2008
Converse	06-01-2016
Betfair	01-01-2016
Varonis Varonis	06-01-2013

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	5
Billing > $1M and < $3M	10
Billing > $3M and < $5M	5
Billing > $5M and < $10M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 20%
National Broadcast: 10%
Digital: 40%
Print: 10%
Out of Home: 10%
Other: 10%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	20
Public Relations	20
Media Buying	10
Marketing Data Analytics	10
Digital/Interactive | Website Development, Hosting, Monitoring	5
Sports Marketing	5
Business-to-Business	5
Media Planning	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Digital/Interactive | Mobile and Wireless	2
Event Marketing	2
Digital/Interactive | E-Commerce Solutions	2
Digital/Interactive | Search Engine Marketing	2
Brand Consulting	2
Health Care	2
Direct Marketing	2
Recruitment Advertising	1

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Industry Experience

Retail
Technology | .com business
Healthcare | direct to consumer (DTC)
Recreation & Sports | hobbies
Media | publishing
Travel | hotels & resorts
Education
Gambling | casinos
Financial services | Banking - Consumer
Apparel & Fashion | footwear
Government | political
Government | military & defense
Media | other
Food & Beverage | food
Public Relations
Technology | computer hardware & software
Business Services & office products
Non-profit, associations & public services
Media | broadcasting
Technology | electronics
Professional Services (accountants, consultants, lawyers)
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Recreation & Sports | sporting goods
Food & Beverage | pet food
Apparel & Fashion | jewelry & accessories
Travel | tourism

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