Bailey Lauerman

Last Modified: 04-03-2025

http://www.baileylauerman.com
Ownership: Privately Held
Size: 51-100

Overview

Company Summary

We are Bailey Lauerman. We represent The Everything In Between. A place. A mindset. A large group of people that can no longer just be flown over. Ignored. De-prioritized. A complex, diverse segment centrally important to scaling businesses and brands. We are Bailey Lauerman and we are made for America. Located right in the center of the nation, we are a fully integrated advertising agency with a range of core competencies including research, strategic planning, branding, creative, design, production, media, social, and PR. Our approach is straightforward out of respect for time, money, and people’s intelligence everywhere. We believe the best way to come up with an amazing idea is by developing a lot of them. From that, the right idea emerges. Our job then is to execute to perfection.

Contact

1299 Farnam St 9th Floor
Omaha, NE 68102-1880
P: 402- 51-4 94
F: 402- 51-4 94

Greg Andersen
CEO
[email protected]
646-345-7020

Offices

BLNE
1299 Farnam St 9th Floor
Omaha, NE 68102
(40-2) -514-

Global Service Capabilities

Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Greg Andersen
CEO
Greg is probably the only advertising executive in America who has been on both the stages of Cannes Lions and the Nebraska State Duck Calling Contest (sadly, a second-place finish). A Nebraska native, after 26 years at some of the world’s top agencies in New York City and Los Angeles, Greg returned home to help write the next chapter of Bailey Lauerman and sharpen the agency’s expertise around The Everything In-BetweenTM. A strategist by trade, Greg challenges the agency to dig deeper and bring forward a complex understanding of America between the coasts.

Prior to BL, he served as both president of RAPP U.S. and managing director of RAPP Los Angeles. Before that, Greg was CEO of BBH U.S., where the agency earned 4A’s Midsize Agency of the Year five out of the seven years of his tenure there. Greg also served on the global board of Effie Worldwide for 11 years. Greg spent his early career in account management and strategic planning at DeVito/Verdi, Euro RSCG, Merkley+Partners and Lowe Worldwide. His client experience ranges from Bosch Automotive, GMC Trucks and Saab to Google, Axe Men’s Grooming Products, Miller Lite, Foster’s Lager and Johnnie Walker.

Carter Weitz
Chairman/Chief Creative Officer
Since 1991, Carter Weitz has helmed Bailey Lauerman’s creative department and has been a member of the firm’s executive management team. Under Carter’s leadership, the agency transformed from a regional shop into a highly competitive destination agency known for its creative firepower and national client roster.

Carter has successfully brought powerful design and meticulously crafted visual systems to the development of highly conceptual and enduring work across a multitude of marketing applications and consumer touchpoints. He leads a talented staff of creative professionals who have developed integrated campaigns for some of America’s most iconic brands, including Disney, AMC Theatres, Pepsi, GE, Bosch, Bass Pro Shops, Conagra Foods, Panda Express, Phillips 66, TD Ameritrade and Union Pacific. Prior to moving into the chairman’s seat in 2013, he spent a number of years serving as the agency’s president.

Gwen Ivey
Head of Account Leadership
Gwen Ivey has 17+ years of strategic brand marketing experience developing and executing integrated campaigns and digital/social/experiential activations for a diverse range of brands including Uber, Lexus, Target and Volkswagen. After spending her career through the lens of a big-agency coastal perspective, she gravitated toward the opportunity to help grow a privately owned agency that specializes in Middle America.

Prior to joining BL, Gwen was an account director at Deutsch LA, leading the Uber business account where she played a pivotal role in Uber’s first national advertising campaign for both general and Hispanic markets. The driver-acquisition-focused “Get Your Side Hustle On” campaign resulted in the highest number of application sign-ups ever achieved in the U.S. and Canada.

Previously, Gwen managed Target’s marketing for key categories such as entertainment, CSR, grocery, and design partnerships. Her standout campaigns included Target’s first live Grammys commercial, the “Share the Force” Star Wars partnership, and a TED conference experiential activation. Earlier in her career, Gwen led integrated model-launch campaigns for Lexus and supported brands like Volkswagen, HTC, and UnitedHealthcare.

Sean Faden
Head of Creative Operations
As head of creative operations, Sean’s adept at understanding each client’s business, nurturing
relationships and building the creative teams that can deliver the highest-impact work for each account.
He leads creative resourcing, finding and developing talent to fill our roster with the best creative minds.
He streamlines processes, assembling the right team for each job and removing obstacles for creatives
so they can deliver the best results for clients and the agency. He’s a big proponent of continuous
connection, finding business solutions for agency operations and putting together the right teams
to tackle them.

In his years as an advertiser, Sean’s lead creative teams for Pepsi, Runza, Cuties, Godfather’s
and is currently heading up work for Phillips 66, Kendall Motor Oil and UnitedHealthcare. In addition
to creative direction and coaching, Sean is directly involved in a number of day-to-day processes,
from creative/art direction, design, copywriting and photography to website development, resource
management and talent retention. He’s passionate about empowering the next generation of creatives
to take ownership and lead Bailey Lauerman’s growth and evolution into the future.

Megan Storm
Head of Media
Megan joined Bailey Lauerman in 2015 and brings more than 15 years of experience in media strategy,
buying and planning to the team. With a firm grasp on the modern media and technology landscape,
Megan thinks both strategically and creatively about programming ideas out into the world. In 2021,
Megan launched BL’s in-house demand-side platform to bring cost savings and efficiencies to clients by
centralizing all digital-media buying and tracking and deliver real-time reporting.

Megan has delivered strong media strategy, planning and execution for national brands like Phillips 66
Lubricants, Kendall Motor Oil, Bosch ICON Windshield Wipers and Sun Pacific.

Megan received her associate degree in applied science, information technology from Metropolitan
Community College and holds a certificate in Digital Marketing Strategies: Data, Automation,
AI and Analytics from Kellogg Executive Education.

Cyndi Wenninghoff
Head of Talent

Clients and Brands

Client & Brands	Start Date
WoodmenLife Insurance	N/A
On The Border Mexican Grill and Cantina	N/A
Wholestone Prestage	N/A
WOWorks Salad Works Salad Works Z!Eats Z!Eats	N/A
Bosch Automotive Automotive eBikes eBikes Automotive Automotive eBikes eBikes	N/A
Bosch	N/A
American National Bank	N/A
American National Bank	N/A
Cargill	N/A
Cargill	N/A
Flagstar Bank	N/A
Flagstar Bank	N/A
Iowa State University	N/A
Iowa State University	N/A
University of Nebraska - Lincoln	N/A
University of Nebraska - Lincoln	N/A
The Omaha Chamber of Commerce	N/A
The Omaha Chamber of Commerce	N/A
The Farnam Hotel, Autograph Collection	N/A
The Farnam Hotel, Autograph Collection	N/A

Billings & Revenue

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Agency Profile