Overview

Company Summary

At Havas Media Network, we invest in media that matters. We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to. The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. Because we believe that more Meaningful Media can help build more Meaningful Brands. Part of Havas, Havas Media Network operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Greg James
Chief Executive Officer, Havas Media NA

Greg James
Chief Executive Officer, Havas Media NA
As Chief Executive Officer at Havas Media Network NA, Greg James promotes a culture of leadership focused on inspiration, inclusion and insight. A proud ally and contributor to the LGBTQ+ community.

Greg began his career in film, theatre, and public relations before becoming a leader in digital content, sponsorship, and social media at renowned UK agency Cake. There, he led global brands like Unilever and Vodafone in music, sports, and brand activation.

Following Havas’s acquisition of Cake in 2009, Greg remained with the group, establishing the brand in the USA as the de facto content and social practice for Havas. He led Olympic activation for Coca-Cola brands and spearheaded content and social platform development.

Greg was the US Chief Strategy Officer at Havas Media from 2013 to 2018, before becoming Global Chief Strategy Officer then Global Chief Transformation Officer. Here, he led corporate development for the agency, as well as overseeing the group’s largest media clients including Telefonica, Hyundai Motor Company and Jacobs Douwe Egberts. As a member of the global leadership team, he spearheaded the development of the agency’s Meaningful Media philosophy and ‘Mx’ operating system which both emphasize ethics, inclusion, attention and incremental impact through media.

Mike Bregman
Chief Activation Officer, Havas Media NA
Mike Bregman is the North American lead for all offline and digital media investment, data and analytics, consulting, eCommerce, and technology services. Mike joined Havas Media in May 2021 as chief data officer for North America, where he focused on elevating the agency’s data capabilities and building the most effective and efficient technology ecosystem.

Under his leadership the team has focused on three key areas, (1) ethically collecting and harmonizing the most valuable industry, client and consumer data, (2) creating predictive and prescriptive models to identify and optimize the most meaningful audiences and touchpoints, and (3) securing partnerships with best-in class data, measurement, and technology partners to help build out product offerings and develop campaigns that drive success.

Sarah Ivey
Chief Strategy Officer, Havas Media NA
As Chief Strategy Officer, Sarah Ivey leads strategy, planning and growth across North America for Havas Media Network.

Sarah spent four years consulting with HMN, working with the Global team on the agency’s unique Mx, or Media Experience, system. She also consulted on key growth opportunities, working on high-profile pitches such as Hyundai Kia, and Facebook. Sarah Ivey has been in this industry for some time, and wholeheartedly believes that working with people who believe in what they do matters most.

Noah Vardon
Chief Client Officer, Havas Media NA
Noah is a seasoned marketing leader with over 15 years of experience in both client and agency roles. As Chief Client Officer, North America, he oversees the client experience and growth of one of the fastest growing media networks in the country, serving clients across various sectors and industries.

Noah has a proven track record of delivering innovative and impactful media solutions that drive business outcomes and brand growth. He has been a key contributor to several global award-winning campaigns and has built and led cross-functional teams across multiple markets and disciplines. He is also a Chartered Marketer and a recognized expert in marketing communications, digital transformation, and media analytics. Noah is passionate about creating meaningful connections between brands and audiences, and shaping the future of the media industry.

Sarah Ivey
Chief Strategy Officer, Havas Media NA
As Chief Strategy Officer, Sarah Ivey leads strategy, planning and growth across North America for Havas Media Network.

Sarah spent years consulting with HMN, working with the Global team on the agency’s unique Mx, or Media Experience, system. She also consulted on key growth opportunities, working on high-profile pitches such as Hyundai Kia, and Facebook. Sarah Ivey has been in this industry for some time, and wholeheartedly believes that working with people who believe in what they do matters most. Over the past years, Sarah has been honored for many awards such as, 2024 Working Mother of the Year/Trailblazer, Jury, WARC Awards for Effectiveness, RBC Women Entrepreneur of the Year Judge 2017-2023, Strategy Awards, and Strategy Agency of the Year 2019 Judge.

Noah Vardon
Chief Client Officer, Havas Media NA
Noah is a seasoned marketing leader with over 15 years of experience in both client and agency roles. As Chief Client Officer, North America, he oversees the client experience and growth of one of the fastest growing media networks in the country, serving clients across various sectors and industries.

Noah has a proven track record of delivering innovative and impactful media solutions that drive business outcomes and brand growth. He has been a key contributor to several global award-winning campaigns and has built and led cross-functional teams across multiple markets and disciplines. He is also a Chartered Marketer and a recognized expert in marketing communications, digital transformation, and media analytics. Noah is passionate about creating meaningful connections between brands and audiences, and shaping the future of the media industry.

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Clients and Brands

Client & Brands	Start Date
BNP Paribas	N/A
Hugo Boss	N/A
Iberia	N/A
Hyundai	N/A
Kia	N/A
JD Edwards	N/A
Lidl	N/A
Michelin	N/A
Movistar	N/A
Pernod Ricard	N/A
Puma	N/A
Reckitt	N/A
Red Bull	N/A
Sanofi	N/A
Tripadvisor	N/A
Fidelity	N/A
National Association of Realtors	N/A
National Association of Realtors	N/A
National Association of Realtors	N/A
National Association of REALTORS	N/A
National Association of REALTORS	N/A
National Association of REALTORS	N/A
NY Presbyterian	N/A
NY Presbyterian	N/A
NY Presbyterian	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue

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Industry Experience

Apparel & Fashion | footwear
Automotive | vehicles
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Media | other
Food & Beverage | alcoholic beverages
Financial services | investments
Food & Beverage | food
Home Products | home furnishings
Travel | hotels & resorts
Healthcare | pharmaceutical
Apparel & Fashion | jewelry & accessories
Travel | Destinations
Consumer Services
Non-profit, associations & public services
Technology | electronics
Social Media
Public Relations
Entertainment & Culture | motion pictures

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