Overview

Company Summary

In today’s world, what brands claim they are is no longer important. What’s important is what consumers think a brand can do for them. It’s a world of value add, of utility creation and participation. It’s about relevance and authenticity, about listening and sharing. In this new world, brands are no longer monolithic entities sending out a message; they’re open assets residing on globally accessible platforms. Consumers actively invite brands into their world, share opinions about brands with their peers and then experience how those brands can enrich and add value to their lives. Our mission is to build Customer Utility™—a measurement of content and context in the service of the brand --to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes, original content creation, digital strategy, cross-media analytics, search, technology strategy and Web-site design. We are a global, digital and direct marketing agency with 62 offices in 40 countries and 2,300 employees. MRM Worldwide counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. For more information, visit www.mrmworldwide.com.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 500+
Total Worldwide: 500+

Reuben Hendell
Chief Executive Officer
As chief executive, Reuben Hendell brings 20 years of management experience to MRM WORLDWIDE, a global integrated marketing agency focused on direct and interactive marketing services. Building off his deep knowledge and experience counseling some of the world’s top brands, Reuben leads a team dedicated to helping clients lead their market sectors in customer acquisition, customer relationships and marketing return on investment in the new customer controlled media world. He is focused on helping clients create and deploy high ROI customer experiences in the digital world.

In his role as CEO, Reuben directs a management team of innovators in the areas of digital and customer strategy, direct and interactive marketing, technology, analytics and creative campaign development. In addition, MRM has created a proprietary “in-network” low cost production capability leveraging lower cost, MRM resources in Argentina, Poland and Thailand.

With 67 offices in 35 countries, MRM WORLDWIDE has the depth and reach to help Global 500 clients succeed in virtually any market in the world. MRM Worldwide is fortunate to count amongst its largest clients Avis/Budget, Carrefour, Dell, Exxon Mobil, MasterCard, General Motors, Intel, Kohl’s, Michelin, Microsoft, UPS and the US Army.

Bill Kolb
President and Chief Operating Officer
As President and COO of MRM WORLDWIDE, Bill Kolb helps drive the vision and strategic direction for one of the world’s largest customer management agencies. A seasoned marketing executive and member of the McCann Worldgroup Board, Bill is responsible for leading the MRM WORLDWIDE team of customer relationship experts to deliver world-class strategic insight, creative concepts and flawless execution to some of the world’s premier brands. Before moving to MRM WORLDWIDE in August 2004, Bill had been President and COO of Momentum Worldwide, McCann’s event, retail, promotion and sponsorship marketing agency, since September 2002.

For 12 years prior to joining McCann, he held various leadership positions in the In-Store Marketing industry, managing both large and entrepreneurial retail marketing companies and working with multinationals such as Anheuser-Busch, Bacardi, Sainsbury, Pernot-Ricard, Intel, K-Mart and Coca-Cola. One such post was President of International Marketing Services of New York, where Mr. Kolb managed tactical deployment of global in-store marketing programs, strategic evaluations of retail presence and international retail strategy for multinational retailers and brand marketers.

A frequently published author and speaker, Mr. Kolb was a member of the editorial board of the book Marketing's Secret Weapon: Point of Purchase Advertising, released in March of 2001, and is currently working on his second book titled Global Trends for In-Store Marketing Leaders.

Ivan Salazaar
Chief Financial Officer
Ivan Salazar joined MRM Worldwide as Chief Financial Officer in January 2007.
I
van knows our business well and most recently was CFO at Wunderman New York, the customer relationship and digital marketing arm of Young & Rubicam Brands and earlier as Global Client Finance Director where he played a key role on worldwide client partner engagements. Ivan also worked on the advertising side of the business at Young & Rubicam where he joined the agency in 1999 and served as Regional CFO for Latin America and CFO of Y&R Advertising Miami.

His earlier experience includes CFO positions at both D’Arcy Masius Benton & Bowles Latin America and International Foreign Exchange Concepts, Inc. He began his career with Arthur Andersen LLP and is a Certified Public Accountant.

Oren Frank
Global Chief Creative Officer
Oren Frank joined MRM Worldwide in January 2008 as its first global chief creative officer from sister company McCann Digital in Tel Aviv. He helped establish the unit for McCann Erickson in Israel in 2005 and served as its chairman for nearly three years.

Now based at MRM’s headquarters in New York, Oren is responsible for shaping the creative product of the digital worldwide network whether the client’s need is for brand ideas, customer engagement, Web site design, search, or behavioral targeting.

He has spent the bulk of his career at McCann Worldgroup companies. In honor of his creative standard of excellence, the agency network honored Oren with the H.K McCann Award in 2004, and McCann Erickson twice named its Israel operation Best Creative Agency for EMEA (2001, 2003). Oren’s body of work has been recognized with numerous gold, silver and bronze awards in all major creative and effectiveness festivals, including Cannes.

During his career, Oren has worked on the following accounts: Honda, Volvo, Microsoft, Yoplait, Heineken, Amstel, Nescafe, Durex, Huggies, Dove, Axe, and McDonalds.

Vipin Mayar
EVP, Data, Analytics and Marketing Accountability
Vipin Mayar leads the Data and Analytics practice in North America and EMEA for MRM, and is also responsible for the Marketing Accountability practice for McCann WorldGroup. He is a recognized industry expert in CRM, database marketing and integrating research and analytics to drive world class marketing, revenue growth and customer delight. During the past 20 years he has been responsible for creating industry leading CRM programs and launching marketing mix models to optimize media buying.. He has been a service provider to AARP, Department of Defense and several Fortune 500 Companies that include Time Warner Cable, AT&T, Showtime, Microsoft, Intel, US Army, Pfizer, GM, BMS, Dell, Upjohn, Whirlpool, and PACCAR.

Vipin was recently at Bank of America, where he led a central research and analytics organization, $55 MM marketing program budget, 130-person team of marketing professionals and helped direct over a $1Billion of marketing investments. He was the process owner for the ‘Voice of the Customer’ and helped to transform the enterprise to become a fact driven, customer centric organization and led the marketing plans for the 2 million small business customer segment and the affluent segment.

Early in his career Vipin built the Database Marketing Capability at Draft Worldwide and was a senior management consultant in the telecommunications sector.
Vipin has been a keynote speaker at industry conferences including the American Management Association; Retail Financial Services Best Practices Conferences, and the Marketing Services institute. He is the current Special Projects Chair and Vice Chair for the DMA’s Financial Services Council identifying best practices and benchmarking.

Corey Mitchell
EVP, Managing Director
Corey Mitchell is expected to join MRM Worldwide in September 2008 as EVP, managing director of the New York flagship office from Omnicom Group’s TBWA\Chiat\Day where he was president of the New York agency, including the shop’s Tequila unit and TBWA Health.

His experience in leading digital and creative cultures is deep and complements the rapid growth of MRM’s New York office, which now has more than 300 staffers working on accounts that include, Intel, Verizon, MasterCard, ExxonMobil, Nikon and Kohl’s.

During his career, Corey has seen many “traditional” agencies try to adopt and adapt to emerging technologies and media channels that are changing not only the marketing and communications industries, but society itself. He believes MRM is not merely adapting, but on the forefront of all that this new world has to offer.

Corey moved to TBWA\Chiat\Day in New York in June 2006 as worldwide managing director on the Mars Inc., account from the network's Playa del Rey, Calif., flagship office where he spent six years.

In 2007, he was named president of TBWA New York, and during his first six months, the office won accounts including Cablevision, Hotels.com, Dial Brands, Soft Scrub, Renuzit, Combat and Visit Britain. The agency also joined the rosters of Schering Plough, J&J, and Pfizer in that time. The TBWA network is consistently ranked the most creatively awarded in the world by The Gunn Report and Creativity.

Mitchell’s advertising career began in 1987 at Young & Rubicam in Australia, where he was an account executive. Over the next 13 years, he held positions of increasing responsibility at Y&R offices throughout the Asia-Pacific region.

Michael Jacobs
EVP, Executive Creative Director
As ECD for MRM NY, Michael leads the creative effort on all accounts -- US Army, Intel, MasterCard, Kohl’s, Nikon, Exxon Mobil and Verizon -- managing an 78 person creative group. Over the past three years he has led the transformation of MRM New York from a direct marketing agency to one of the city's hottest and fastest growing digital shops.

Prior to joining MRM, Michael was founder and Managing Partner for Gravity Partners, a digital agency with offices in Boulder, Colorado and Boston. Before that, he was EVP/ECD for Digitas West in San Francisco, growing the office from an initial group of four individuals to over 200 in three and a half years through accounts such as Charles Schwab, Williams Sonoma, Sony, Amazon.com and DirecTV.

Over the course of nearly 20 years in the business, he has worked in nearly every major brand category for clients such as American Express, AT&T, General Motors, FEDEX, the Barbados Tourism Authority, Four Seasons Hotels, Starwood’s, Marquis Jets, New Balance, Converse, MTV and Merrill Lynch.

His work for Roots of Peace, a global de-mining effort, was featured on National Public Radio and Nightline, and was cited as a milestone in Public Private Partnerships by Kofi Annan. He has won awards in nearly every media channel from broadcast and print to online. He holds a BA with honors from Bard College and an MS in Journalism from Boston University.

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Clients and Brands

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Other	86
New Product Development	1
Digital/Interactive | E-Commerce Solutions	1
Digital/Interactive | Search Engine Marketing	1
Recruitment Advertising	1
Digital/Interactive | Mobile and Wireless	1
Media Planning	1
Multicultural | Hispanic/Latino	1
Business-to-Business	1
Direct Marketing	1
Marketing Data Analytics	1
Health Care	1
Digital/Interactive | Website Development, Hosting, Monitoring	1
Digital/Interactive | Blogging Discussion Forums, Community Building	1
Media Buying	1

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Industry Experience

Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Healthcare | managed care
Technology | consumer electronics
Financial services | credit cards
Financial services | investments
Healthcare | pharmaceutical
Real Estate | buildings & construction
Retail
Technology | computer hardware & software
Education
Consumer Services
Business Services & office products
Technology | communications
Cosmetics, perfumes & toiletries
Travel | hotels & resorts
Restaurants
Travel | tourism
Telecommunications
Financial services | insurance
Healthcare | direct to consumer (DTC)
Travel | airlines
Financial services | Banking - Consumer
Appliances
Food & Beverage | pet food
Food & Beverage | food
Government | military & defense
Food & Beverage | soft drinks
Apparel & Fashion | apparel
Media | broadcasting
Industrial, Manufacturing & chemicals
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Non-profit, associations & public services
Automotive | vehicles
Healthcare | medical products
Recreation & Sports | hobbies
Travel | automobile rental
Food & Beverage | alcoholic beverages
Gasoline/Petroleum
Technology | electronics

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