Overview

Company Summary

BarkleyOKRP is one of the largest full-service independent agencies in the U.S., helping brands not just win attention, but keep it–with ideas that create gravity. Their expertise spans Strategy, Intelligence + Innovation, Creative + Design and Activation + Performance. As a Big Indie, their integrated expertise runs deeper than the line for free food after a client meeting. They work with brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King. And because they actually give a damn, they’re a Certified B Corp.  A five-time Ad Age A-List honoree, BarkleyOKRP proves that gravity-defying ideas get noticed. Learn more at barkleyokrp.com.

---

Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Lindsey DeWitte
Chief Impact Officer

Dan Fromm
President

Stephanie Parker
Chief Client Experience Officer

Jason Parks
Chief Growth Officer

Sean Corcoran
President, MissionOne Media

Demian Brink
Chief Data + Analytics Officer, MissionOne Media

Asad Husain
Chief Financial Officer

Nate Swift
Chief Marketing Officer

Brenda Donahue
Chief Operating Officer

Jerremy Howell
Chief People Officer

Nick Paul
President

Rahul Roy
Chief Relationship Officer

Jeff King
CEO

Tom O'Keefe
Creative Chairman

Katy Hornaday
Chief Creative Officer

Chris Cardetti
Chief Strategy Officer

Reshma Karnik
Chief Media Officer

---

Clients and Brands

Client & Brands	Start Date
Pernod Ricard	N/A
Red Lobster	N/A
US Bank	N/A
Justin's	N/A
Big O Tires	N/A
Carfax	N/A
Smoothie King	N/A
Wawa	N/A
AMC Theatres	N/A
Applebee's	N/A
Community America Credit Union	N/A
HARIBO	N/A
Planet Fitness	N/A
E-Z-GO	N/A
Midas	N/A
Missouri Lottery	N/A
Taco John's	N/A
Winnebago	N/A
Valent	N/A
Mariner Wealth Advisors	N/A
Burger King	N/A
Ace Hardare	N/A
Signature Aviation	N/A
Visit Florida	N/A
Applegate	N/A
Depaul University	N/A
Augusta National Golf Club	N/A
Barilla	N/A
Blue Louisiana	N/A
Children's Health	N/A
Constellation Brands	N/A
Dairy Farmers of America	N/A
Dole Fruit Co	N/A
E & J Gallo Winery	N/A
Elanco Animal Health	N/A
Emerus	N/A
Empire Today	N/A
Frontier Airlines Inc.	N/A
Fruit of the Loom, Inc.	N/A
FULLBEAUTY Brands	N/A
GEHA	N/A
Global Industrial	N/A
Google	N/A
Illinois Film Office Tax Credits	N/A
Inspire Medical Systems, Inc	N/A
James Avery	N/A
KC Chiefs	N/A
Lulus	N/A
Marco's Franchising LLC	N/A
McCormicks	N/A
Metro by T-Mobile	N/A
MGP Ingredients	N/A
MSA Fire + Globe + Industrial	N/A
National Pork Board	N/A
NCAA Division II	N/A
Premier Nutrition Company	N/A
Rally House	N/A
Rawlings	N/A
Ruiz	N/A
Salvation Army	N/A
Sensaria	N/A
Shane Co.	N/A
Suja Life	N/A
The Andy Warhol Museum	N/A
United Healthcare Group	N/A
Williams-Sonoma	N/A
WNBA Chicago Sky	N/A

---

Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	64
Billing > $1M and < $3M	30
Billing > $3M and < $5M	12
Billing > $5M and < $10M	8
Billing < $10M and < $25M	15
Billing < $25M and < $50M	1

Total Gross Media Placed by this Office
$101 - 300 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 8%
National Broadcast: 25%
Digital: 63%
Out of Home: 1%

---

Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Brand Consulting	0
Corporate Communications	0
Creative Strategy & Development	0
Business-to-Business	0
Content stategy & development	0
Data & Analytics	0
Media Buying	0
Design	0
Digital/Interactive | Blogging Discussion Forums, Community Building	0
Influencer Marketing	0
Media Planning	0
New Product Development	0
Digital/Interactive | Search Engine Marketing	0
Digital/Interactive | Search Engine Optimization	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Experiential	0
Direct Marketing	0
Event Marketing	0
Multicultural | Hispanic/Latino	0
Social Media	0
Public Relations	0
Shopper Marketing	0
Sales Promotion	0

---

Industry Experience

Apparel & Fashion | footwear
Recreation & Sports | toys & games
Education
Media | other
Entertainment & Culture | amusement parks
Travel | automobile rental
Food & Beverage | pet food
Travel | tourism
Professional Services (accountants, consultants, lawyers)
Home Products | housewares
Healthcare | direct to consumer (DTC)
Business Services & office products
Automotive | vehicles
Travel | hotels & resorts
Gambling | lotteries
Technology | communications
Real Estate | buildings & construction
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Financial services | investments
Retail
Technology | consumer electronics
Recreation & Sports | sporting goods
Public Relations
Industrial, Manufacturing & chemicals
Telecommunications
Consumer Services
Restaurants
Food & Beverage | food
Non-profit, associations & public services
Technology | electronics
Financial services | Banking - Consumer
Apparel & Fashion | jewelry & accessories
Food & Beverage | soft drinks
Media | broadcasting
Financial services | insurance
Travel | airlines
Apparel & Fashion | apparel
Healthcare | managed care

---