Overview

Company Summary

Come Together. Stand Apart. At Carmichael Lynch Relate, we believe that when the best of strategy and creative work together, brands stand apart. Using this philosophy, we've built and reinvigorated some of the most beloved and iconic brands in the world. In the end, our clients transcend their competition to become not only successful, but a part of American pop culture. We have built our company and all its processes on a model of cooperation between interdependent capabilities. This allows us to provide our clients with the kind of seamless collaboration they need, and they consistently tell us our approach is both unique and refreshing. Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy. As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top industry awards, including PRWeek, PRSA Silver Anvils and SABRE Awards. In 2021, we were named by Forbes as one of America’s Best PR Agencies and in 2023, our work earned Campaign of the Year by PRWeek and recognized with a Global SABRE, a designation achieved by the top 40 campaigns in the world. Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Marcus Fischer
Chief Executive Officer
As CEO, Marcus leads the business, vision and culture of Carmichael Lynch Relate. Marcus has worked on some of the top brands in the world and has been the strategic mind behind dozens of winning campaigns. His achievements have been recognized by the most respected creative and strategic competitions in marketing, including the One Show, the Webby Awards and the Effies, where he frequently serves as a judge.

Julie Batliner, APR
President & Chief Growth Officer
As president and managing partner of Carmichael Lynch, Julie oversees the leadership and direction of the agency. She is the catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing challenges, accelerating growth for clients and agency alike. Julie has earned industry-wide recognition for her work and has been individually recognized by PRWeek in both 2018 and 2019 on the Top 50 Power List as well as being named a Working Mother of the Year by She Runs It.

Tracey Santilli
President, Philadelphia
As president of the Philadelphia office, Tracey is responsible for agency operations, culture, and client relationships. She leads innovative marketing strategies that drive brand growth and consumer engagement. She has worked across a range of categories including retail, healthcare, financial services, food and beverage, and tech. Tracey has been named a “Woman of Distinction” by the Philadelphia Business Journal. She is also the incoming board chair of the Please Touch Museum, a national children’s museum.

Grete Lavrenz
General Manager
Grete runs day-to-day operations of the agency’s public relations team, ensuring everyone has the resources needed to produce the very best work for each client. She has a long history of success reinvigorating brands and leading clients and teams down a path toward strong business results and engagement.

Alan Newbold
Executive Vice President
Alan brings more than 20 years of consumer marketing experience to his role as executive vice president, public relations at Carmichael Lynch Relate. He’s honed his craft working with talented teams at communications agencies ranging from large, globally matrixed organizations to small boutique specialty shops. But no matter the size of the organization, his objective remains the same: insight-based creative PR strategies that drive media interest, cultivate consumer advocacy and contribute to client revenue. He has developed and led award-winning integrated marketing and PR campaigns for consumer brands across a variety of categories.

Brooke Worden
Executive Vice President
Since joining Carmichael Lynch Relate as executive vice president, Brooke has led award-winning work for corporate and consumer clients. Prior to joining the agency, Brooke counseled clients for over 25 years at global powerhouse firms. She has extensive financial services experience. Brooke has earned national recognition for her work, including the PR industry’s PRWeek, PRSA, PR News and SABRE awards. Brooke was recently named a member of PRSA’s College of Fellows.

Betsy Linaberger
Executive Vice President
Betsy is a PR and public affairs professional with over 30 years of experience in media relations and strategic communications, having worked as a press secretary, spokesperson, on campaigns, for government agencies, and on diverse B2C and B2B brands. Throughout her career she has provided expert media and message training, issues management and crisis counsel. Betsy currently leads the agency’s crisis and issues practice and oversees client relationships in the tourism, alcohol and spirits, government, and health industries. She has also worked for other major brands including Choice Hotels International and Shire Pharmaceuticals (now Takeda).

Diane DiCicco
Executive Vice President
Diane is an executive vice president and manages resourcing for the Philadelphia PR team. She has more than 20 years specializing in business-to-business and consumer brands, corporate communications, strategic marketing campaigns, corporate philanthropy and advertising campaigns. She has worked across a variety of industries including healthcare, food and beverage, financial services and retail. Diane is co-chair of the agency’s resource group, the Women’s Leadership Network and started the Philadelphia chapter. Prior to Carmichael Lynch Relate, Diane was vice president of global marketing for Citi, where she managed all marketing, creative and business development efforts for Citi’s innovative corporate prepaid card business.

Régine Labossière
SVP, Director of Media Relations
Régine oversees all media relations efforts for the agency’s clients. With about 20 years of experience in public relations and journalism, she has worked in a variety of industries. Previously, she was a journalist for Newsday, The Los Angeles Times, The Hartford Courant, The Seattle Times and People magazine. Régine is a past member of the National Association of Black Journalists and currently a member of PRSA. She also chairs the agency’s MOSAIC employee resource group, which focuses on multicultural issues and building intercultural development and curating organic, authentic, relevant and inclusive connections for employees.

Katy Tenerovich
Director of Social Strategy
Katy is a strategic thinker who brings impressive writing capabilities and social strategies to Carmichael Lynch. Providing social media expertise, integrated marketing planning and tactics, and creative understanding, Katy combines all with her excellent account and people skills to develop a trust that fosters and furthers clients’ businesses and relationships.

Megan Weber
Senior Vice President
Megan has more than 15 years of experience in managing public relations for clients in a variety of areas including retail, home and design and food and beverage. As senior vice president, Megan drives overall brand strategy and oversees the execution of consumer brand campaigns and corporate visibility programs, delivering meaningful and measurable results that excite clients. Megan specializes in strategic influencer programs in collaboration with earned media strategy. Megan is always looking for innovative ways to insert brands into the cultural conversation through earned media relations and influencer marketing.

Courtney Green
Vice President
With more than 10 years at the agency, Courtney is responsible for managing client teams, overseeing projects from planning to execution, strategic planning and client counsel. Her work has been across the home and design and food and beverage industries. Her skills include developing strong media relationships, event marketing, influencer engagement, and bridging paid media with earned media opportunities. Courtney has both a bachelor’s degree and master’s degree from the Missouri School of Journalism at the University of Missouri.

Marty Senn
Chief Creative Officer
Marty oversees Carmichael Lynch Relate’s creative team as the agency’s chief creative officer and has more than 20 years of experience developing award-winning cross-platform ideas and experiences. Marty has held roles and top creative shops in San Francisco, Boston, Seattle, New York and London, where he worked on some of the world’s great brands. His work has been recognized here and abroad by creative award shows including Cannes, D&AD, the One Show, Communication Arts and the Art Directors Club.

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Clients and Brands

Client & Brands	Start Date
MasterBrand Cabinets	N/A
Bush's Beans	N/A
Formica	N/A
Frankford Candy	N/A
Sunbrella	N/A
Xcel Energy	N/A
Post Consumer Brands	N/A
Saputo Cheese USA Frigo Treasure Cave Frigo Cheese Heads Montchevre Stella	N/A
Burlington	N/A
Girl Scouts of the USA	N/A
J.Jill	N/A
HGTV Home by Sherwin-Williams	N/A
Valspar	N/A
Yuengling	N/A
Independence Blue Cross (IBX)	N/A
Insomnia Cookies	N/A
Main Line Health	N/A
Nemours Children's Health System	N/A
Nestle Health Science BOOST Nature's Bounty Nuun Hydration IBgard Purtian's Pride Solgar Vital Proteins Garden of Life	N/A
PatientPoint	N/A
Thomas Jefferson University Hospitals	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Public Relations	100
Event Marketing	0
Corporate Communications	0
Influencer Marketing	0
Experiential	0
Social Media	0

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Industry Experience

Recreation & Sports | professional sports
Pets | accessories/veterinary/boarding
Public Utilities
Cosmetics, perfumes & toiletries
Restaurants
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Apparel & Fashion | footwear
Healthcare | managed care
Financial services | Banking - Consumer
Non-profit, associations & public services
Gasoline/Petroleum
Public Relations
Home Products | home furnishings
Retail
Social Media
Education
Food & Beverage | pet food
Travel | tourism
Food & Beverage | food
Healthcare | Insurance
Healthcare | Hospitals, Healthcare Facilities, Medical Services

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